摘要
目的 通过景德镇陶瓷非遗的数字化建构和跨媒介叙事设计,打造具有科学真实性、循序推演性、开放可控性、过程可溯性、感官沉浸性,以及互动友好性的叙事效果和受众体验,促使叙事主体与受众之间建立共情,增强受众对陶瓷非遗的自觉认同,进而更好地实现陶瓷非遗的活态传承与创新转化。方法 以景德镇陶瓷非遗的数字化建构为切入点,阐明陶瓷非遗的跨媒介叙事设计旨趣。论述叙事设计中行为主体-叙事角色、技艺载体-叙事道具、发生环境-叙事场景、传播媒介-叙事平台等设计要素之间的相互关系。从叙事语境、叙事视角和叙事媒介三个维度构建陶瓷非遗的跨媒介叙事设计逻辑。结论 景德镇陶瓷非遗的活化创新与动态传承亟须数字化和融媒体技术的加持。跨媒介、沉浸式、多感官、可交互的叙事设计不仅有利于引导受众自觉地化身为非遗内涵的阐释者与陶瓷文化的传播者,而且有利于催生新的文化意涵和达成广泛的文化共识。
The work aims to create a narrative effect and audience experience with scientific authenticity,sequential reasoning,open controllability,process traceability,sensory immersion and interactive friendliness through digital con-struction and cross-media narrative design of Jingdezhen ceramic intangible cultural heritage,so as to promote the estab-lishment of empathy between the narrative subject and the audience,enhance the audience's conscious identification of ceramic intangible cultural heritage,and better realize the living inheritance and innovation transformation of ceramic in-tangible heritage.Starting from the digital construction of ceramic intangible heritage in Jingdezhen,the cross-media narrative design of ceramic intangible heritage was expounded.The interrelationship among the design elements,such as behavior subject-narrative role,craft carrier-narrative props,occurrence environment-narrative scene,communication media-narrative platform,etc.were discussed.The cross-media narrative design logic of ceramic intangible cultural heritage was constructed from three dimensions:narrative context,narrative perspective and narrative media.The results show that,the activation innovation and dynamic inheritance of ceramic intangible heritage in Jingdezhen need the sup-port of digital and media convergence technology;The cross-media,immersive,multi-sensory and interactive narrative design is conducive to guiding audiences to consciously become interpreters of intangible cultural heritage and dissemi-nators of ceramic culture,as well as to foster new cultural meanings and reach a broad cultural consensus.
作者
蔡伟
唐宇婷
王爱红
CAI Wei;TANG Yuting;WANG Aihong(Jingdezhen Ceramic University,Jiangxi Jingdezhen 333403,China;Nanyang Normal University,Henan Nanyang 473061,China)
出处
《包装工程》
CAS
北大核心
2024年第18期139-147,共9页
Packaging Engineering
基金
2023年国家社科基金艺术学项目(23BG129)
江西省2023年度研究生创新专项资金项目(YC2023-B237)
2022教育部供需对接就业育人项目(20230114488)。
关键词
景德镇
陶瓷非遗
数字化建构
跨媒介叙事
叙事设计
Jingdezhen
ceramic intangible heritage
digital construction
cross-media narrative
narrative design
作者简介
通信作者:王爱红。
