摘要
数字时代,场景传播借助大数据、算法等技术,通过构建多元化、互动化、沉浸式场景为受众提供深度体验,为思想政治教育的创新发展和精准传播提供新的思路。文章结合思想政治教育传播的特点提出数字时代背景下场景化传播赋能高校思想政治教育的价值体现,并以“5W”传播模式为基础,从传播主体、传播内容、传播媒介、传播客体和传播效果五个关键要素出发,构建数字时代高校思想政治教育场景传播模式,同时提出数字时代高校思想政治教育场景传播模式的实现路径。
In the digital era,scene-based communication,with the help of big data,algorithms and other technologies,provides audiences with in-depth experience by constructing diversified,interactive and immersive scenes,which provides new ideas for the innovative development and accurate communication of ideological and political education.Combined with the characteristics of ideological and political education communication,the article puts forward the value embodiment of scenario-based communication empowering ideological and political education in colleges and universities in the context of the digital era,and builds a scenario-based communication model for ideological and political education in colleges and universities in the digital era based on the“5W”communication model,starting from the five key elements of the main body of communication,the content of communication,the communication medium,the object of communication,and the effect of communication.Based on the“5W”communication model,we construct the communication model of ideological and political education in colleges and universities in the digital era from the five key elements of communication subject,communication content,communication medium,communication object and communication effect,and at the same time,put forward the realization path of the communication model of ideological and political education in the digital era.
作者
陈艺贤
Yixian Chen(Institute of Marxism,Wuhan Institute of Technology,Wuhan Hubei)
出处
《新闻传播科学》
2024年第4期1001-1006,共6页
Journalism and Communications
基金
武汉工程大学研究生创新基金“高校网络思想政治教育场景传播效果与传播策略研究”(项目号:CX2023461)。
关键词
数字时代
思想政治教育
场景传播
Digital Era
Ideological and Political Education
Scenario Communication
