摘要
历史文化遗产在促进文化旅游发展和文化品牌建设方面的作用日益重要,可以说,文化遗产与旅游融合发展具有天然的契合点。当前,各地开展了文化遗产旅游融合发展的生动实践,探索了活化文化遗产的新模式。通过研究全国十佳文化遗产旅游案例之一的“品味老成都·畅游大三国”文旅融合创新项目,分析该项目通过将文化遗产融入全要素旅游业态、创新“历史文化遗产+”模式、多方参与打造特色品牌、深化数字技术应用、加强对外传播等方式,实现了历史文化遗产与旅游业的深度融合。并结合项目分析情况,从顶层设计、业态融合、技术赋能、人才培养、品牌打造等角度提出对策建议,以期为成都乃至全国各地探索文旅融合路径提供支撑。
The role of cultural heritage in promoting the development of cultural tourism and the building of cultural brands is becoming increasingly important,and it is natural and sensible to integrate cultural heritage with tourism.Currently,the integrated development of cultural heritage and tourism has been practiced in various places,and new modes of adaptive reuse of cultural heritage have been explored.The“Taste Old Chengdu and Enjoy the Three Kingdoms”culture-tourism integration innovation project is one of the ten best cultural heritage tourism cases in China.Research has found that the project has realized the deep integration of cultural heritage and tourism.Among other things,the following measures can help account for its success:cultural heritage has been integrated into the overall tourism industry,innovation has been introduced in the cultural heritage plus mode,multiple parties have made joint efforts to create a special brand,digital technology has been utilized,and external dissemination has been enhanced.Based on the findings of the study,this paper offers a series of recommendations pertaining to the following areas:top-level design,industry integration,technological empowerment,talent cultivation,and branding strategies.These suggestions aim to provide valuable insights and support for exploring the viable path towards the integration of culture and tourism in Chengdu and other regions across the country.
作者
牟染
MU Ran(Party School of Wuhou District Committee of CPC,Chengdu 610046,Sichuan,China)
出处
《四川旅游学院学报》
2024年第5期52-56,共5页
Journal of Sichuan Tourism University
基金
成都市哲学社会科学规划项目“推动历史文化遗产与旅游深度融合发展的案例研究——以武侯祠‘品味老成都·畅游大三国’文旅融合创新项目为例”,项目编号:2023BZ022。
关键词
历史文化遗产
文旅融合
活化利用
cultural heritage
culture and tourism integration
adaptive reuse
作者简介
牟染,女,硕士,中共成都市武侯区委党校专职教师,研究方向:文化旅游、产业融合。
