摘要
随着数字时代的到来,“面向过去”的传统文化不断受到消费文化和流行文化等的冲击,其传播、传承与保护面临困境。特别是在Z世代青年群体中,传统文化的认同面临挑战。如何在时代发展语境中找到中华优秀传统文化创造性转化和创新性发展的新路径,是迫在眉睫需解决的问题。近年来,“新国潮”的流行提供了新的思考路径与实践范式。在数字平台中,Z世代通过多样的文化实践推动了传统文化的参与式传播和创造性转化,在重构“新国潮”文化价值的同时,也革新了传统文化的当代言说方式。
In the digital era,the"past-oriented"traditional Chinese culture has been constantly impacted by consumption and popular culture.The communication,inheritance,and protection of traditional culture are facing dificulties.The identity crisis of traditional culture has become increasingly serious,especially among young people of Generation Z.Traditional culture must find new ways to transform and develop creatively in such rapid development.In recent years,the popularity of the new"China-chic"has provided a new way and practice paradigm for traditional culture.On digital platforms,Generation Z has promoted the participatory communication and creative transformation of traditional culture through various cultural practices.In the meanwhile,reconstructing the cultural value of the new"China-chic"has also innovated the contemporary discourse of traditional culture.
作者
曾一果
梁思璇
ZENG Yi-guo;LIANG Si-xuan(School of Journalism and Communication,Jinan University,Guangzhou 510632,China;Collaborative Center for the Promotion of Chinese Culture in Hong Kong,Macao,Taiwan,and Overseas,Jinan University,Guangzhou 510632,China)
出处
《编辑之友》
CSSCI
北大核心
2024年第9期22-30,共9页
Editorial Friend
基金
国家社会科学基金重大项目“中华文化经典符号谱系整理与数字人文传播研究”(23&ZD211)。
关键词
Z世代
“新国潮”
传统文化
文化实践
认同重构
Generation Z
new"China-chic"
traditional culture
cultural practice
identity reconstruction
作者简介
曾一果(1974-),男,江苏盱眙人,暨南大学新闻与传播学院教授、博士生导师,主要研究方向:媒介文化、文化传播、城市传播等;梁思璇(1998-),女,壮族,广西南宁人,暨南大学中华文化港澳台及海外传承传播协同创新中心博士生,主要研究方向:中华文化传承传播。
