摘要
中医药是中华优秀传统文化的代表元素之一,在政府推动下,中医药越来越受到重视,其疗效也得到国内外民众的认可,中医药在塑造国家形象中的作用愈加明显。中医药服务贸易的增长和中医药在疫情防控中的突出表现证实了其疗效确切,有力回击了国外个别媒体“污名化”的报道,对国家形象的自塑起到积极作用。在翻译中准确阐释中医药理论及其疗效,增强文化自信,能为中医药塑造国家形象搭建桥梁。
Traditional Chinese medicine(TCM) is among the most outstanding representatives of excellent traditional Chinese culture.With the promotion of government,it has been paid increasing attention,and its efficacy has also been recognized by people both at home and abroad gradually,its role in molding national image has become increasingly obvious.The growth of trade in TCM services and its outstanding performance in pandemic prevention and control have confirmed its exact efficacy,which effectively countered the stigmatized reports of individual foreign media and positively molded the national image.Accurately interpreting TCM theory and its efficacy and enhancing cultural confidence in translation can help to build a bridge for TCM to mold national image.
作者
李成华
孙慧明
孔冉冉
Li Chenghua;Sun Huiming;Kong Ranran(Shandong University of Traditional Chinese Medicine,Jinan 250355,China)
出处
《亚太传统医药》
2024年第4期6-9,共4页
Asia-Pacific Traditional Medicine
基金
山东省人文社会科学课题(2022-JCWX-05)
山东省人文社会科学课题(2022-ZXLC-25)
山东中医药大学高等教育发展规划研究课题(GJYJY202215)
山东中医药大学高等教育发展规划研究课题(GJYJY202280)。
关键词
中医药
国家形象
自塑
服务贸易
疫情防控
媒体报道
翻译
Traditional Chinese Medicine
National Image
Self-Molding
Service and Trade
Pandemic Prevention and Control
Media Report
Translation
作者简介
李成华(1982-),男,博士,山东中医药大学副教授,研究方向为中医语言与翻译;通讯作者:孔冉冉(1983-),女,硕士,山东中医药大学副教授,研究方向为中医翻译。E-mail:emmakrr@163.com。
