摘要
加强网络营销是培育特色农产品产业的重要方式。博白蕹菜产业目前虽然发展形势良好,但在网络营销中还存在着产品品牌效应不足、价格便宜低廉、营销渠道不畅及促销效果不佳等问题。因此,要利用现代新媒体手段进行网络营销,加强产品特色IP建设、进行客户价值定价、构建立体营销渠道、积极开展多种促销,以促进博白蕹菜产业发展壮大。
Strengthening online marketing is an important way to cultivate the industry of specialty agricultural products.Although the development situation of Bobai Ipomoea Aquatica industry is good,there are still some problems in online marketing,such as insufficient brand effect,cheap price,poor marketing channel,poor promotion effect and so on.Therefore,it is necessary to use modern new media to carry out online marketing,strengthen the construction of product characteristics IP,customer value pricing,build three-dimensional marketing channels,and actively carry out a variety of promotions,so as to promote the development and growth of Bobai Ipomoea Aquatica industry.
出处
《智慧农业导刊》
2024年第14期92-95,共4页
JOURNAL OF SMART AGRICULTURE
基金
广西2023年自治区级大学生创新创业训练计划项目(S202311607116)。
关键词
特色农产品
产业培育
博白蕹菜
网络营销
产品品牌
specialty agricultural product
industrial cultivation
Bobai Ipomoea Aquatica
online marketing
product brand
作者简介
第一作者:曾栋梁(1981-),男,硕士,高级经济师。研究方向为市场营销。
