摘要
体育赛事作为体育产业的核心业态,其直播方式的变革直接影响了高质量发展进程,研究直播对于体育赛事的影响作用,有利于扩大体育赛事的经济和社会效益,同时又利于促进体育产业与新业态融合发展。通过文献分析法、逻辑分析法等研究方法,在探究4G与5G直播的基础上,结合体育直播的三大发展优势,分析得出4G直播对体育赛事的四大旧困:对体育赛事成本控制有限;对体育赛事技术提升不够;对体育赛事版权开发乏力;体育观众观赛体验不佳。对应提出5G直播对体育赛事破困的四大新举措:扩大体育观众容量,开源节流;促进赛事技术迭代,转型升级;优化赛事版权开发,扩大效益;满足观众观赛体验,增加黏性。
The sports event is the core format of the sports industry,the change of its live-broadcasting mode directly affects the high-quality development process,and research on the impact of live broadcast on sports events is conducive to expanding the economic and social benefits of sports events and also promoting the integration and development of the sports industry and new business formats.Through literature analysis,logical analysis and other research methods,on the basis of exploring 4G and 5G live broadcast,combined with the three development advantages of the live broadcast of sports,the four old difficulties of 4G live broadcast to sports events are analyzed and obtained:the limited cost control of sports events,the insufficient technical promotion of sports events,the lack of the copyright development of sports events,and the poor watching experience of sports spectators.The four new measures of 5G live broadcast to break the difficulties of sports events are proposed:expand the capacity of sports spectators to increase sources and reduce expenditure,promote the technological iteration of events to transform and upgrade,optimize the copyright development of events to expand benefits,and meet the watching experience of spectators to increase viscosity.
作者
王蕾
代春玲
WANG Lei;DAI Chunling(Department of Public Courses,Wuhan Technology and Business University,Wuhan,Hubei Province,430065 China;School of Physical Education,Hubei University,Wuhan,Hubei Province,430060 China)
出处
《当代体育科技》
2024年第11期100-105,共6页
Contemporary Sports Technology
关键词
体育产业
体育赛事直播
4G与5G
旧困与新措
Sports industry
Live broadcasting of sports events
4G and 5G
Old difficulties and new measures
作者简介
王蕾(1998-),女,硕士,助教,研究方向为体育教学;通信作者:代春玲(1977-),女,硕士,副教授,研究方向为体育教育训练学,E-mail:2609637585@qq.com。
