摘要
作为人类社会中一种重要的公共信息,知识关乎文明传承和社会进步。知识与媒介具有天然而内在的联系,其只有“可见”才能“可知”。随着社交媒体的普及,传播技术改变人们的交往方式,对知识的把控特权也越发明显。从知识的角度去思考和理解媒介,解释其“可见性”控制表现出的算法规训与关系加持的新特点,是社交媒体知识传播的“可见度”控制研究的重要课题。但在“可见性”控制下,资本的加持、算法嵌入将带来知识异化、流量主导等风险,严重影响知识传承和社会发展。社交媒体知识传播“可见性”控制研究既是重要的理论问题也是迫切需要解决的实践难题。
As an important public information in human society knowledge is related to the inheritance of civilization and social progress.Knowledge and media have a natural and internal connection which can only be“known”if it is“visible”.With the popularization of social media communication technology has profoundly changed the way people communicate and the privilege of controlling knowledge has become more and more obvious.Thinking and understanding the media from the perspective of knowledge and explaining the new characteristics of the calculation and regulation training and relationship support shown by the“visibility”control is an important topic in the research of the“visibility”control of social media knowledge dissemination.However under the control of the“visibility”of knowledge dissemination by social media the support of technology and capital and algorithm embedding will bring risks such as knowledge alienation and flow dominance which will seriously affect knowledge inheritance and social development.The study of the“visibility”control of social media knowledge dissemination is both an important theoretical problem and an urgent practical problem to be solved.
作者
张秀丽
臧子悦
任天翔
Xiuli Zhang;Ziyue Zang;Tianxiang Ren
出处
《新媒体与社会》
2023年第3期255-266,396,共13页
New Media and Society
基金
陕西省教育厅2023年重点科研计划项目“跨文化传播视域下陕西民俗外译话语建构研究”(项目编号:2023JZ026)
西安外国语大学重大项目“自主知识建构视域下中国新媒体传播研究30年考察”(项目编号:23XWE12)。
关键词
社交媒体
知识传播
可见性
算法风险
Social Media
Knowledge Dissemination
Visibility
Algorithm Risk
作者简介
张秀丽,西安外国语大学新闻与传播学院教授,硕士生导师;臧子悦,西安外国语大学新闻与传播学院学生;任天翔,西安外国语大学新闻与传播学院学生。
