摘要
社交媒介不断发展,渗透并影响着社会的变迁,成为旅游目的地地方建构的重要力量,形成了“社交媒介—人—地方”的新型人地关系,然而现有的地方建构研究较少关注社交媒介在旅游目的地地方建构中的角色和效应。文章对社交媒介在旅游目的地地方建构中发挥的作用展开了概念性的探索,依托社会媒介化理论与地方建构理论,从媒介化的视角提出地方建构的概念框架。根据该框架,目的地的地方建构涉及虚拟空间、现实空间、虚实交叠空间等3个层面。在目的地地方建构的过程中,社交媒介不仅作为变量对地方建构产生影响,而且还作为社会语境融入旅游目的地地方建构的动态进程中。
Social media's ubiquity in today's society has resulted in its significant influence on various aspects of our lives,including tourism destinations.As a result,it has transformed the conventional relationship between people and places into a new dynamic referred to as“social media-man-land”.Despite its increasing impacts,there is a noticeable scarcity of literature on the role and effects of social media in place-making.This study aims to address this gap by conceptualizing the role of social media in the place-making of tourism destinations.To achieve this objective,the study draws on theories of social mediatization from media studies and theories of place and space from human geography.By integrating these perspectives,a conceptual framework of place-making is proposed,focusing specifically on the influence of social mediatization.According to this framework,the place-making process of destinations involves three interconnected dimensions:real space,virtual space,and the interface between the virtual and real realms.The real space is the sum of the tangible material and spiritual space of a destination,while the virtual space refers to the internet based social space in which the users are able to connect without physical interaction.The interface between the virtual and real realms arises with the wide use of social media,the interactions between tourists and residents extend from real realms to virtual realms,while the roles of consumers and producers are blurred.In the context of destination place-making,social media not only functions as a variable or factor within the system but also serves as a social context that actively shapes the entire process.The virtual space influences the real space and the interface between the virtual and real realms as a variable,which reshape the meaning of the place perceived by the local community as well as the experience and behavior of the visitors.Meanwhile,the entire place-making process is mediatized.As a result,social media should be recognized as a social context which consists of three elements including the cycle between individuals and groups,the cross spatial evolution of behavior and emotions,and changes in power relations between spatial entities.The present research makes theoretical contributions to existing tourism research on place-making and serves as the cornerstone of future empirical research in this area.
作者
黄琢玮
保继刚
周彤昕
Huang Zhuowei;Bao Jigang;Zhou Tongxin(School of Tourism Management,Sun Yat-sen University,Zhuhai 519082,China;Center for Tourism Planning and Research,Sun Yat-sen University,Guangzhou 510275,China)
出处
《旅游论坛》
2024年第1期1-8,共8页
Tourism Forum
基金
广东省自然科学基金面上项目“基于社交媒介与地方理论的乡村旅游地建构研究”(2023A1515011005)资助。
关键词
社会媒介化
地方建构
社交媒介
虚拟空间
虚实交叠空间
social mediatization
place-making
social media
virtual space
interface between the virtual and real realms
作者简介
黄琢玮(1980-),女,山东青岛人,博士,中山大学旅游学院副教授,博士生导师,主要研究方向为数字技术与旅游,E-mail:huangzhw53@mail.sysu.edu.cn;通信作者:保继刚(1964-),男,云南个旧人,博士,中山大学旅游学院教授,博士生导师,主要研究方向为旅游地理和旅游规划,E-mail:eesbjg@mail.sysu.edu.cn;周彤昕(1999-),女,广东佛山人,中山大学旅游学院硕士研究生,主要研究方向为社交媒介与旅游者行为,E-mail:zhoutx6@mail2.sysu.edu.cn。
