摘要
近年来,许多专业领域的科学家参与到科普短视频的创作中来,在各大短视频平台都掀起了一股“科普热”。对于科普短视频的创作来说,叙事方式至关重要。科学家在身份上具有一定的独特性,他们在科普短视频创作的叙事方式上也有不同于其他主体的特点,在当前鼓励和推动包括科学家在内的科研人员参与科普的背景下,研究科学家科普短视频叙事的特点具有重要意义。汪品先院士是科学家参与科普的代表性人物,是B站科普主播里的“顶流”。因此,本文以他在B站发布的科普短视频为分析对象,对其叙事主题、叙事主体、视听符号等叙事要素及结构与话语方面的叙事策略进行个案研究,分析其叙事特点及其成功原因,从而尝试为科学家群体参与科普实践提供可资借鉴的经验。
In recent years,many scientists in diverse fields have participated in the creation of science popularization short videos,creating a wave of“science popularization fever”on major short video platforms.For the creation of science popularization short videos,the narrative approach is crucial.The science popularization short videos created by scientists have different characteristics from those made by others in the narrative approach.Academician Wang Pinxian is a representative figure of scientists participation in science popularization,and he is the“top stream”among Bilibili's content creators.Therefore,based on Wang Pinxian’s science popularization short videos released on Bilibili,this paper conducts a case study on the narrative theme,narrative subject,audio-visual symbols and narrative strategies in structure and discourse,analyses the narrative characteristics and the reasons for the success of them,and then tries to provide references for scientists to participate in the practice of science popularization.
作者
石力月
黄思懿
Shi Liyue;Huang Siyi(Film-Television and Communication College of Shanghai Normal University,Shanghai 200234)
出处
《科普研究》
北大核心
2023年第5期31-39,113,共10页
Studies on Science Popularization
关键词
科学家
科普短视频
叙事
scientists
science popularization short videos
narrative
作者简介
石力月,上海师范大学影视传媒学院副教授,研究方向:媒介社会学,E-mail:shiliyue@shnu.edu.cn。
