摘要
科普的使命是把人“领进门”,而教授乃至院士级的科学家无疑是最令人放心的“领路人”。笔者所在的“不刷题的吴姥姥”科普短视频团队以科技工作者吴於人的出镜解说为核心进行短视频IP创作。文章分析了吴於人所在短视频团队平衡内容深度和受众广度的创作经验:选题抓住热点、关注大国重器;以生活化道具演示小实验为特色,利用剪辑优化短视频效果;从互动中寻找新选题,通过启发观众思考形成相互学习的氛围。
The mission of popular science is to“lead people through the door,”and professors,even academic-level scientists,undoubtedly serve as the most trustworthy“guides.”The popular science short video team,“No-Test-Drilling Grandma Wu,”where the author works,focuses on creating short video IPs with the on-screen commentary by Wu Yuren,a scientist.This article analyzes the creative experiences of Wu Yuren’s short video team in balancing the depth of content and the breadth of audience appeal.It explores their practices of selecting hot topics and focusing on cutting-edge technologies,utilizing everyday props to demonstrate small experiments,optimizing video effects through editing,and finding new topics through interactions,fostering an atmosphere of mutual learning by inspiring viewers to think critically.
作者
任咪咪
Ren Mimi(Bu Shua Ti Club,Shanghai,200093)
出处
《科普创作评论》
2023年第2期27-33,48,共8页
Science Writing Review
关键词
科普短视频
内容创作
“不刷题的吴姥姥”
用户共创
popular science short video
content creation
“No-Test-Drilling Grandma Wu”
User cocreation
作者简介
通信作者:任咪咪,新媒体运营中级,吴於人助手,“不刷题俱乐部”内容商务负责人,研究方向为新媒体运营、媒体传播、企业资源开发与管理。1142807553@qq.com。
