摘要
近年来,邯郸依据丰富的旅游资源和深厚的历史文化内涵,积极进行旅游文创产品的开发。该研究通过分析邯郸旅游文创产品发展现状,总结其取得的成效,找出文创研发与营销中存在的问题和困境,并从搭建全渠道发展平台、打造文创品牌、赋予科技创新元素、提高购买率4个方面探讨文旅融合下邯郸旅游文创产品开发的策略,以旅游文创产品为载体,彰显地域文化内涵,推广邯郸文化。
In recent years,Handan has actively developed tourism cultural and creative products based on its rich tourism resources and profound historical and cultural connotation.This study analyzes the current situation of the development of cultural and creative tourism products in Handan,summarizes the results achieved,finds out the problems and difficulties in the development and marketing of cultural and creative products,and explores the strategies for the development of cultural and creative tourism in Handan from the four aspects of building an omni-channel development platform,creating cultural and creative brands,endowing scientific and technological innovation elements,and improving the purchase rate.It takes the cultural and creative tourism products as the carrier,highlighting the connotation of regional culture,and promoting Handan culture.
作者
张文娟
李田昱
ZHANG Wenjuan;LI Tianyu(Handan University,Handan Hebei,056000,China)
出处
《文化创新比较研究》
2023年第27期112-115,共4页
Comparative Study of Cultural Innovation
基金
河北省文化艺术科学规划和旅游研究项目“文旅融合背景下邯郸旅游文创产品的发展现状与开发策略研究”(项目编号:HB22-YB128)。
关键词
文旅融合
文创产品
研发设计
Integration of culture and tourism
Cultural and creative products
Research and design
作者简介
张文娟(1982-),女,河北石家庄人,硕士,副教授,研究方向:艺术设计。
