摘要
为提升鹤岗市地理标志农产品的影响力,分析了当前鹤岗市地理标志农产品的网络营销存在的信息化程度较低、网络渠道不畅、品牌认知度低等问题,并提出了一系列对策,包括提高农产品地理标志信息化程度;拓宽网络渠道,建立与大型电商平台的合作关系提升产品的推广力度;创新营销模式,利用互联网技术进行定制化生产和个性化服务,提高消费者的购买欲望;加强对地理标志农产品品牌建设,提高品牌知名度,增强产品的竞争力。
In order to enhance the influence of geographical indication agricultural products in Hegang City,this paper analyzed the problems of low informatization,poor network channels,and low brand awareness in the current online marketing of geographical indication agricultural products in Hegang City,and proposed a series of countermeasures,including improving the informatization level of geographical indication agricultural products;Expand network channels,establish cooperative relationships with large e-commerce platforms,and enhance product promotion efforts;Innovate marketing models,utilize internet technology for customized production and personalized services,and increase consumers'purchasing desire;Strengthen the brand construction of geographical indication agricultural products,increase brand awareness,and enhance product competitiveness.
作者
张长青
由松
ZHANG Changqing;YOU Song(School of Economics and Management,Heilongjiang Bayi Agricultural University,Daqing 163319,China)
出处
《黑龙江农业科学》
2023年第11期128-133,共6页
Heilongjiang Agricultural Sciences
基金
黑龙江省科技厅攻关项目(GC12D412)。
关键词
地理标志
网络营销
农产品
geographical indication
network marketing
agricultural products
作者简介
第一作者:张长青(1972-),男,硕士,副教授,硕导,农业经济管理研究。E-mail:1820127069@qq.com。
