摘要
乡村文化振兴是乡村振兴的应有之义。乡村网红凭借短视频等新媒介,从主体、内容、仪式等多维度参与乡村文化传播。然而,乡村网红制造的个体文化狂欢、操演的拟态文化乡愁以及移植的虚假文化记忆逐渐成为掣肘乡村文化振兴的因素。乡村网红参与乡村文化振兴,应该是从他者走向自者的主体性认同过程,是依托短视频从虚拟走向真实的文化乡愁凝聚过程,亦是从移植走向唤醒的文化记忆重塑的过程。
Rural culture revitalization is the proper meaning of rural revitalization.Rural internet celebrities participate in the dissemination of rural culture from multiple dimensions such as subject,content,and ceremony by virtue of new media such as short videos.However,the individual cultural carnival created by rural internet celebrities,the simulated cultural nostalgia and the transplanted false cultural memory have gradually become the factors hindering the revitalization of rural culture.The participation of rural internet celebrities in the revitalization of rural culture should be a process of subjectivity identification from others to themselves,a process of cultural nostalgia cohesion from virtual to real relying on short videos,and a process of reshaping cultural memories from transplantation to awakening.
作者
刘体凤
LIU Tifeng(School of Public Administration,Hohai University,Nanjing 210000,China)
出处
《三明学院学报》
2023年第4期17-23,共7页
Journal of Sanming University
基金
国家社会科学基金重大项目(21&ZD183)。
关键词
乡村文化振兴
乡村网红
短视频
rural culture revitalization
rural internet celebrity
short videos
作者简介
刘体凤,女,安徽六安人,博士研究生。主要研究方向:媒介社会学、传播社会学、移民社会学。
