摘要
《文化中国国家形象要素排序》显示,中国书法已成为外国人最喜欢的中国文化艺术之一,其作为有极强代表性的中国文化符号,具有深厚的国际传播基础。东南亚是“海上丝绸之路”沿线极为重要的地区之一,而澜湄五国于东南亚的地位更是不言而喻,其与中国“共饮一江水”,是中国文化对外传播的理想窗口。故该文首先分析澜湄五国在中国书法文化传播中的重要战略地位,以澜湄五国所有孔子学院的公众号中关于书法的推文数据为研究样本,并使用八爪鱼数据采集器对网页相关报道数据进行抓取筛选作为补充数据,对其举办的书法活动种类及次数进行数据可视化分析。尝试解析澜湄五国书法文化传播的问题及原因,并提出面向澜湄五国的书法文化传播策略及可行路径。
According to the Ranking of the elements of the National Image of China,Chinese calligraphy has become the most favorite Chinese culture and art of foreigners,and as a highly representative symbol of Chinese culture,it has a profound foundation for international communication.Southeast Asia is one of the most important regions along the"Maritime Silk Road",and the status of the five Lancang-Mekong countries in Southeast Asia is also very important.They"drink water from the same river"with China,and it is also an ideal window for Chinese culture to spread abroad.Therefore,this paper first analyzes the important strategic position of Lancang-Mekong countries in the transmission of Chinese calligraphy culture,takes the data of tweets about calligraphy in the public accounts of all Confucius Institutes in the five countries as research samples,and uses a data collector to capture and screen the data of related web reports as supplementary data,and visually analyzes the types and times of calligraphy activities held by them.This paper tries to analyze the problems and reasons of calligraphy culture transmission in the five Lancang-Mekong countries,and puts forward the calligraphy culture communication strategies and feasible paths for the five countries.
作者
郑开文
ZHENG Kaiwen(School of International Chinese Language Education,Yunnan University,Kunming Yunnan,650091,China)
出处
《文化创新比较研究》
2023年第25期172-178,共7页
Comparative Study of Cultural Innovation
关键词
澜湄五国
书法文化
孔子学院
汉字文化圈
公众号
数据可视化分析
Five countries of Lancang and Mekong River
Calligraphy culture
Confucius Institute
Chinese character culture circle
Public account
Data visualization analysis
作者简介
郑开文(1998-),女,重庆合川人,硕士研究生,研究方向:国际中文传播研究。
