摘要
在政府对生产商绿色技术创新成本实施补贴的背景下,通过构建生产商主导、零售商主导以及彼此权力平等的绿色供应链决策模型,探究政府补贴系数和权力结构的差异性对企业决策的影响机理。运用博弈理论并结合MATLAB软件以数值仿真的方法对三种权力结构下绿色供应链的最优决策和整体利润进行比较分析。研究发现:生产商及零售商利润、产品定价以及绿色度都会随着政府补贴比例的增大而增大;两者地位平等的权力结构最有利于产品绿色度和供应链系统利润的提高;从供应链系统利润或产品绿色度的角度来看,两者权利平等或零售商主导的权力结构优于生产商主导的权力结构;在绿色供应链中生产商和零售商的利润随其权力地位的提高而提高。
Under the background that the government subsidizes the green R&D cost of manufacturers,this paper studies the optimal decision-making and overall profit of green supply chain under three power structures by constructing a green supply chain decision-making model dominated by manufacturers,retailers and equal power,using game theory and MATLAB software.The research shows that the profits of manufacturers and retailers,product pricing and green degree will increase with the increase of the proportion of government subsidies;the power structure with equal status is most conducive to the improvement of product greenness and the overall profit of the supply chain;from the perspective of the overall profit of the supply chain or the green degree of products,the power structure dominated by equal rights or retailers is better than that dominated by manufacturers;in the green supply chain,the profits of manufacturers and retailers increase with the improvement of their power status.
作者
纪海伦
JI Hailun(School of Management,Jiangsu University,Zhenjiang 212001,China)
出处
《物流科技》
2023年第21期109-114,共6页
Logistics Sci-Tech
基金
国家自然科学基金资助项目(71874071)。
关键词
绿色技术创新
政府补贴
权力结构
决策研究
green technology innovation
government subsidies
power structure
decision research
作者简介
纪海伦(1998-),男,安徽阜阳人,江苏大学管理学院硕士研究生,研究方向:运营与供应链管理。
