摘要
为发挥全媒体传播体系建设优势,创新中国故事讲述方式,传递中国人与自然和谐共生的生态理念,选取云南象北迁这一现象级、标志性的生态故事传播案例,采集中外媒体新闻语篇,运用内容分析、话语分析的研究方法,对全媒体传播体系的内涵和传播规律进行研究。研究认为,全媒体传播体系包含全程、全息、全员、全效媒体观,云南象北迁案例正是发挥了全媒体传播体系的优势,成功实现向世界传播中国人与自然和谐共生的生态形象,成为应用和阐释全媒体传播体系的典型案例。全媒体传播体系在讲好中国故事方面具有积极的指导意义和优势,是以直播态、全方位的形式建构传播形象,通过数据话语权打造和多模态传播深化优化媒介记忆,发挥传统媒体、各级政务媒体、自媒体和公众的媒介内容建构能力,在对内对外、网上网下构建效能更高的新型传播体系。
In order to give full play to the advantages of the construction of the all-media communication system,innovate the way of telling Chinese stories,and convey the ecological concept of harmonious coexistence between Chinese people and the nature,this paper selects the phenomenal and symbolic case of the northward migration of Yunnan elephants as the dissemination case of eco-story to research the connotation and dissemination law of the all-media communication system,based on the collected Chinese and foreign media news discourse and the research methods of content analysis and discourse analysis.The research shows that the all-media communication system includes the whole process,holographic,all-staff,and full-effect media views.The case of the northward migration of Yunnan elephants successfully spreads to the world the ecological image of Chinese people living in harmony with nature,which is precisely the advantage of the all-media communication system,becoming a typical case of application and interpretation of the all-media communication system.The all-media communication system has positive guiding significance and advantages in telling Chinese stories well.It constructs a communication image in a live broadcast and all-round way,deepens and optimizes media memory through the creation of data discourse power and multi-modal communication,and leverages the ability to construct media content in traditional media,government media at all levels,self-media and the public,and builds a new type of communication system with higher efficiency internally and externally,online and offline.
作者
苏蕾
郭文苑
SU Lei;GUO Wenyuan(School of Humanities,Chang'an University,Xi'an 710064,Shaanxi,China)
出处
《长安大学学报（社会科学版）》
2023年第3期76-91,共16页
Journal of Chang'an University(Social Science Edition)
基金
中央高校基本科研业务费专项资金资助项目(300102113602)。
关键词
全媒体传播体系
主流舆论
中国生态故事
云南象北迁
all-media communication system
mainstream public opinion
Chinese ecological story
Yunnan elephant moving north
作者简介
苏蕾(1979-),女,陕西宝鸡人,副教授,文学博士。
