摘要
随着“互联网+回收”的兴起,中国回收产业出现了线下与线上渠道共存的局面,消费者的渠道选择成为回收渠道建设的重要因素。研究基于计划行为理论(Theory of Planned Behavior, TPB)、技术接受模型(Technology Acceptance Model, TAM)、收益风险分析(Benefit-Risk Analysis, BRA),建立了双渠道选择影响因素模型,运用结构方程模型进行实证分析。结果显示,消费者的回收态度和感知有用性是影响渠道选择的重要因素,感知时间成本和感知收益次之,感知易用性和感知风险对回收意愿的影响相当,主观规范和知觉行为控制的影响相对较弱。基于此,从政策视角提出相关建议,为构建资源节约型和环境友好型社会提供有力推手。
The development of the“Internet+Recycling”model has led to the coexistence of offline and online recycling channels in China.Based on the theory of planned behavior(TPB),the technology acceptance model(TAM),and the benefit-risk analysis(BRA),this study established a theoretical influence factors model of consumer recycling channel choice and conducts an empirical analysis using structural equation model(SEM).The results show that consumer recycling attitudes and perceived usefulness are important factors affecting their channel choice.Perceived time cost and perceived benefit are secondary influencing factors.Perceived ease of use and perceived risk have the same influence on consumer recycling willingness,whereas subjective norms and perceived behavior control have the weakest influence.Based on these conclusions,the study proposes various policy-related suggestions for“Internet+recycling”to help build a resource-saving and environment-friendly society.
作者
钟华
孙静文
聂晶
Zhong Hua;Sun Jingwen;Nie Jing(School of Management and Economics,Beijing Institute of Technology,Beijing 100081,China;CITIC Bank Corporation Limited,Beijing 100029,China;Run Technologies Co.,Ltd.Beijing,Beijing 100192,China)
出处
《环境科学与管理》
CAS
2023年第8期148-153,共6页
Environmental Science and Management
基金
国家社会科学基金项目(批准号:17BGL140)。
作者简介
钟华(1976-),女,副教授,研究方向:物流与供应链和循环经济理论。
