摘要
通过问卷调查研究消费者的购买心理与行为习惯,既有利于国潮服饰品牌的长远发展,又有利于通过服装这种特殊的媒介传播中国传统文化。研究认为,消费者年龄、职业、消费水平、行为习惯的不同对国潮服饰的购买有一定程度的影响,进而分析这种现象的本质,探索出消费心理与国潮服饰设计之间的联系。
Studying consumers'purchasing psychology and behavior habits through questionnaire survey is not only conducive to the long-term development of national fashion clothing brands,but also conducive to the dissemination of Chinese traditional culture through the special media of clothing.According to the research,the difference of consumer age,occupation,consumption level and behavior habits has a certain degree of influence on the purchase of national fashion clothing,and then analyzes the essence of this phenomenon,and explores the relationship between consumer psychology and national fashion clothing design.
作者
文雯
WEN Wen(Wuhan Textile University,Wuhan 430073,China)
出处
《西部皮革》
2023年第14期105-107,共3页
West Leather
关键词
国潮服饰
消费心理
文化自信
national tide clothing
consumer psychology
cultural confidence
作者简介
文雯(1999.10-),女,汉族,江西萍乡人,武汉纺织大学研究生在读,研究方向为艺术设计,1057173174@qq.com。
