摘要
从赣南采茶戏的剧情视角出发,探析戏剧文化下的文创产品设计途径。从赣南采茶戏剧情的造型图案、情节演绎、色彩搭配、材料使用4个方面,对其剧情元素艺术特征及相关文创产品进行分析,并从赣南采茶戏的经典剧情中提炼归纳出可用元素,提出剧情元素在文创产品设计中的创新性与合理性。通过对赣南采茶戏剧情元素的分析提炼以及对该类文创产品的设计分析,为文创产品提供了设计思路与流程,这也是传承和发展戏剧文化,塑造和提升产品文化内涵的有效方式。
Starting from the perspective of the plot of Gannan Tea Picking Opera,this article explores the design approaches of cultural and creative products in he context of drama culture.Analyze the artistic characteristics of plot elements and related cultural and creative products from the four aspects of the design patterns,plot interpretation,color matching,and material use of the plot of Gannan Tea Picking Opera.Extract and summarize applicable elements from the classic plot of Gannan Tea Picking Opera,and summarize the innovation and rationality of plot elements in cultural and creative product design.Draw the design ideas and methods for the plot elements of Gannan Tea Picking Opera in the design of cultural and creative products.By analyzing and refining the plot elements of Gannan Tea Picking Opera and analyzing the design of such cultural and creative products,design ideas and processes are provided for such cultural and creative products.It is an effective way to inherit and develop theatrical culture,shape and enhance the cultural connotation of products.
出处
《创意与设计》
2023年第3期84-90,共7页
Creation and Design
基金
江西省社会科学“十三五”基金项目(20YS13)。
关键词
赣南采茶戏
剧情元素
文创产品
Gannan tea picking opera
plot elements
cultural and creative products
作者简介
蔡克中,南昌航空大学艺术与设计学院教授,硕士生导师,博士。研究方向:工业设计。
