摘要
基于旅游目的地形象感知“认知-情感-整体”三维模型,采用内容分析法,分析游客对黑井古镇的目的地感知形象。结果表明:(1)在认知形象上,游客对黑井古镇的认知形象以场所、文化、自然和活动认知内容维度为主,以建筑认知内容维度为辅。(2)在情感形象上,积极感知主要来源于古镇历史文化悠久,具有研究价值的盐文化和历史文化建筑,是古镇吸引游客的亮点。消极感知主要来源于古镇自身特色不够鲜明、其他文化感知较弱、文化活动单调、基础设施不够完善、路途体验感较差交通不便、卫生差等问题。(3)黑井古镇整体形象共线网络丰富,集群较多,形成了古镇、黑井古镇、建筑、文化、产贡盐、龙川江6个主要集群,语义网络的共线性较强。
Based on the three-dimensional model of“cognitive-emotional-holistic”of tourist destination image perception,the content analysis method is used to analyze the destination perception image of tourists in Heijing Ancient Town.The results are as follows:In terms of cognitive image,tourists’cognitive image of Heijing Ancient Town is mainly based on the cognitive content dimension of place,culture,nature and activities,followed by the dimension of architectural cognitive content.In terms of emotional image,positive perception mainly comes from the salt culture and historical and cultural buildings with long history and culture in the ancient town and has research value,which are the highlights of the ancient town to attract tourists.The negative perception mainly comes from the problems of the ancient town’s own characteristics be not distinctive enough,other cultural perception be weak,cultural activities be monotonous,infrastructure be not perfect,road experience be poor,transportation be inconvenient,and hygiene is poor.The overall image of Heijing Ancient Town is rich in collinear network and has many clusters,forming six main clusters of Ancient Town,Heijing Ancient Town,Architecture,Culture,Tribute Salt and Longchuan River,and the collinearity of the semantic network is strong.
作者
赵亚男
张彦龙
刘扬
ZHAO Yanan;ZHANG Yanlong;LIU Yang(School of Landscape Architecture and Horticulture,Southwest Forestry University,Kunming 650233,China)
出处
《科技和产业》
2023年第10期131-136,共6页
Science Technology and Industry
基金
云南省农业联合专项面上项目“‘三生空间’功能满足目标下滇中地区传统村落民居风貌保护研究”(2017FG001(-056))。
关键词
形象感知
认知情感
黑井古镇
image perception
cognitiveaffective
Heijing ancient town
作者简介
赵亚男(1998-),女,回族,宁夏固原人,西南林业大学园林园艺学院,硕士研究生,研究方向为传统村落与遗产保护;通信作者:刘扬(1975-),男,西南林业大学园林园艺学院,教授,博士,博士研究生导师,研究方向为云南传统村落与乡村景观、风景园林规划设计、遗产保护与文化景观等。
