摘要
为解决资源有限条件下精准识别产品改进关键路径问题,提出考虑在线评论用户关注度的需求优先级排序方法。首先,采用结构主题模型从用户在线评论中定位用户需求,并以主题占比为基础计算用户关注度;其次,结合分析型Kano模型及改进IPA分析建立重要度-满意度-关注度三维需求坐标;最后,以家用医疗设备为例,验证其可行性,实现对用户需求的优先级分析。研究表明,在资源有限条件下,获取产品改进最优路径,对用户体验及企业利益达到协同最优状态有重要意义。
In order to solve the problem of accurately identifying the key path of product improvement under the condition of limited resources,a demand prioritization method considering the attention of online review users is proposed.First,the structural topic model is used to locate user needs from users' online comments,and the user attention is calculated based on the topic ratio.Then,combined with the analytical Kano model and improved IPA analysis,the three-dimensional demand coordinates of importance-satisfaction-attention are established.Finally,taking home medical equipment as an example,the research verifies its feasibility and makes the priority analysis of user needs.The research shows that,under limited resources,obtaining the optimal path for product improvement is of great significance for achieving a collaborative optimal state of user experience and enterprise benefits.
作者
翟运开
卫东乐
路薇
高盼
孔凡士
Zhai Yunkai;Wei Dongle;Lu Wei;Gao Pan;Kong Fanshi(School of Management,Zhengzhou University,Zhengzhou 450001,China;National Telemedicine Center of China,National Engineering Laboratory for Internet Medical Systems and Applications,Zhengzhou 450052,China;Henan Province International Joint Laboratory of Intelligent Health Information System,Zhengzhou 450001,China)
出处
《科技管理研究》
CSSCI
北大核心
2023年第9期95-104,共10页
Science and Technology Management Research
基金
国家社会科学基金项目“医疗健康大数据资产管理模式与再利用机制研究”(21BTQ053)。
作者简介
翟运开(1980-),男,河南西平人,教授,博士生导师,博士,主要研究方向为信息系统与管理、医疗健康大数据;卫东乐(1998-),男,河南商水人,硕士研究生,主要研究方向为医疗信息系统与管理;通信作者:路薇(1994-),女,河南辉县人,博士研究生,主要研究方向为医疗信息管理与决策;高盼(1992-),女,河南兰考人,博士研究生,主要研究方向为医疗信息系统与管理;孔凡士(1962-),男,河南郑州人,硕士生导师,博士,主要研究方向为现代管理理论与方法、创新工程。
