摘要
数字文明时代,非理性因素作用日益凸显,人类有限的认知资源愈发珍贵。关系、情绪和情感作为非理性因素的内核深刻影响以“捷思”为代表的快决策系统。非理性因素增强下人类面临三个身体转向:物质身体转向、文化身体转向、技术身体转向。物质身体转向经历了感官通路的多元聚合与感官的离散回归,消解长程记忆,促使短程记忆占据认知机制的主导地位,进而呈现感性至上的价值偏向。文化身体转向下趣缘成为主要连接方式,“第三场所”成为主要活动空间,驱动社会组织结构部落化,构建自由和规则下的关系链接。技术身体转向下传播媒介的演变推动介质迭代和世界的重组与升维,实现意识主体和身体主体到赛博格化身的虚拟在场。非理性因素增强下身体转向促进传播模式迭代,非理性信息占据人类认知带宽,促进社会认同;关系链接下的信任传播和接力传播,促进社会沟通;DAO指导下的场域构建,促进社会协同,进而构建以关系-信息-场域为核心的未来传播模式。
In the era of digital civilization,the role of irrational factors is becoming more and more prominent,and the limited cognitive resources of human beings are becoming more and more precious.As the core of irrational factors,relationships,emotions and affections deeply affect the quick decision-making system represented by“Jiesi”.With the strengthening of irrational factors,human beings face three body turns:the material body turn,the cultural body turn,and the technical body turn.The material body turn has experienced multiple aggregation of sensory pathways and discrete regression of senses,dispelling long-term memory,prompting short-term memory to occupy the dominant position of cognitive mechanism,and then presenting the value bias of perceptual supremacy.Under the cultural body turn,interest-related group has become the main connection method,and the“third place”has become the main activity space,driving the tribalization of social organization structures and building relationships under freedom and rules.Under the technical body turn,the evolution of the communication media promotes the iteration of the media and the reorganization and upgrading of the world,realizing the virtual presence of the conscious subject and the body subject to the cyborg incarnation.Under the circumstance of increasingly irrational factors where the body turn promotes the iteration of the communication mode,irrational information occupies the bandwidth of human cognition to promote social recognition;the trust communication and relay communication under the relationship link promote social communication;the field construction under the guidance of DAO promotes social coordination,then building a future communication model centered on relationship-information-field.
作者
喻国明
李钒
Yu Guoming;Li Fan(Beijing Normal University)
出处
《新闻与传播评论》
CSSCI
2023年第3期5-16,共12页
Journalism & Communication Review
基金
教育部人文社会科学重点研究基地重大项目(20JJD860001)。
关键词
关系-信息-场域
非理性因素
物质身体
文化身体
技术身体
未来传播模式
relation-information-field
irrational factors
material body
cultural body
technological body
future communication mode
