摘要
以单个供应商和单个零售商为研究对象,考虑农产品市场消费者存在的品牌和绿色双重偏好,运用Stackelberg博弈方法,建立并分析集中策略和分散策略下的供应链模型,比较两种策略存在的偏差,并在此基础上提出以收益共享和部分成本分担的组合供应链契约进行协调。研究发现,当存在消费者需求偏好,若存在单边的成本分担,会导致分散和集中决策下的供应链收益偏差更加显著,应用组合契约可对供应链收益偏差进行有效的协调。
This paper takes a single supplier and a single retailer as the research object,considering the dual preferences for brand and green of the consumers for agricultural product market,uses the Stackelberg game method to establish and analyze the supply chain model under centralized strategy and decentralized strategy,compares the deviations between the two strategies.On this basis,proposes a combined supply chain contract with revenue sharing and partial cost sharing for coordination.The study finds that under the condition when there is consumer demand preference,if there is unilateral cost sharing,will lead to a more significant supply chain revenue deviation under decentralized and centralized decisions.The application of portfolio contracts can effectively coordinate the supply chain revenue deviation.
作者
张波
高利红
ZHANG Bo;GAO Li-hong(Taizhou Vocational&Technical College,Taizhou 318000,China)
出处
《物流研究》
2022年第4期57-62,共6页
Logistics Research
基金
台州市乡村振兴学院&台州市农业农村局——台州市乡村振兴研究课题(TXZA2112)。
关键词
品牌偏好
绿色偏好
组合契约
供应链协调
Brand Preference
Green Preference
Combination Contract
Supply Chain Coordination
作者简介
通信作者:张波(1988-),男,浙江台州人,硕士,中级经济师,台州科技职业学院经贸管理学院讲师助理,研究方向:供应链及组合优化,zhangb@tzvcst.edu.cn;高利红(1991-),女,山西吕梁人,硕士,台州科技职业学院经贸管理学院讲师,研究方向:乡村振兴及农业农村经济。
