摘要
随着互联网技术的不断发展和普及,农村电商市场呈现出巨大的发展潜力和空间。文章首先分析了供应链管理和农村电商的现状,以及农村电商的供应链特点,接着探讨了农村电商品牌建设的基本理论,特别强调了供应链视角下的品牌建设模型。在此基础上研究了农村电商品牌建设的策略,并在最后提出了政策建议与实施路径以供参考。
With the continuous development and popularization of Internet technology,the rural e-commerce market presents a huge potential and space for development.This paper first analyzes the concept of supply chain management,the current situation of rural e-com merce,and the supply chain characteristics of rural e-commerce.Then,the basic theory of rural e-commerce brand building is discussed,with special emphasis on the brand building model from the perspective of supply chain.On this basis,the strategies of rural e-commerce brand building are studied,and finally puts forward policy suggestions and implementation paths for reference.
作者
孟丛
Meng Cong(School of Finance and Commerce,Jinan Vocational College,Jinan,Shandong,250002)
出处
《市场周刊》
2024年第25期87-90,共4页
Market Weekly
基金
济南市哲学社会科学工作办公室2023年度济南市哲学社会科学课题“乡村振兴战略背景下济南市农村电商高质量发展路径研究”(项目编号:JNSK23C14)。
关键词
供应链
农村电商
品牌推广
策略
supply chain
rural e-commerce
brand promotion
strategy
作者简介
孟丛,女,山东济南人,济南职业学院财经商贸学院副教授,研究方向:电子商务。
