摘要
针对《网络及数字化营销》课程,从提升教学团队、优化课程教学环节、完善课程考核三个方面进行课程思政教学改革的深入研究与探索,致力于在专业知识传授的同时实现价值引领,并将专业课程在高职院校人才培养中的重要作用发挥出来。
Focusing on the"Network and Digital Marketing"course,this paper conducts an in-depth research and exploration on the reform of ideological and political education in the course from three aspects:improving the teaching team,optimizing the course teaching links,and improving the course assessment.It is committed to realizing the value guidance while teaching professional knowledge,and giving full play to the important role of professional courses in the cultivation of talents in higher vocational institutes.
作者
张颖
Zhang Ying(Tianjin Light Industry Vocational Technical College,Tianjin 300350)
出处
《天津职业院校联合学报》
2023年第2期26-29,35,共5页
Journal of Tianjin Vocational Institutes
基金
天津轻工职业技术学院2022年度教改课题“《网络及数字化营销》课程思政改革与实践研究”(课题编号:JG202203)。
关键词
课程思政
网络及数字化营销
教学改革
curriculum ideological and political education
Network and Digital Marketing
teaching reform
作者简介
张颖(1992-),女,河北衡水人,天津轻工职业技术学院市场营销专业讲师,主要从事市场营销专业的教学与研究工作。
