摘要
文旅融合是新时代的主要特征,旅游演艺是文化和旅游融合发展的重要载体,是传承优秀传统文化和发展旅游经济的文化旅游产品。运用文旅融合理论,通过对《回道张掖》的实证研究,发现旅游演艺产品开发路径包括深入挖掘文化内涵、增强身份认同和记忆关联,文化创意创新融合、加大文化可参观性生产力度,现代科技支撑保障、丰富旅游媒介文化表达方式,文化能力与市场需求引领、满足差异化文旅消费需求,推进文化符号生产、提炼特色文旅IP等5个方面,为旅游演艺产品高质量开发提供决策参考。
Culture and tourism integration is the main feature of the new era.Tourism performance is an important carrier for the integration and development of culture and tourism.It is a cultural tourism product that inherits excellent traditional culture and develops tourism economy.Using the theory of cultural and tourism integration,and through the empirical study of“Hui Dao Zhangye”,it is found that the development paths of tourism performance products include the following 5 aspects:in-depth excavation of cultural connotation,enhancement of identity and memory connection;innovation and integration of cultural creativity,increase of cultural accessibility production;support and protection of modern science and technology,enrichment of cultural expression of tourism media;guidance by cultural ability and market demand,satisfaction of differentiated cultural and tourism consumption needs;and promotion of the production of cultural symbols,refinement of the characteristic cultural tourism IP.Thus,the paper provides decision-making reference for the high-quality development of tourism performance products.
作者
柳红波
LIU Hongbo(College of History Culture and Tourism,Hexi University,ZhangyeGansu734000,China)
出处
《乐山师范学院学报》
2023年第2期69-75,共7页
Journal of Leshan Normal University
基金
甘肃省社科规划项目“文化旅游强省战略下甘肃省文化演艺与旅游深度融合机制与路径研究”(19YB106)
甘肃省社科规划项目“红西路军征战文化线路保护与开发利用研究”(20YB094)
文化和旅游部2019年“双师型”师资人才培养项目“新时代文旅融合背景下旅游类人才培养模式创新研究”(WLRCS2019-048)。
关键词
文旅融合
旅游演艺产品
开发路径
回道张掖
Culture and Tourism Integration
Tourism Performance Products
Development Path
“Hui Dao Zhangye”
作者简介
柳红波(1979-),男,甘肃灵台人,河西学院历史文化与旅游学院教授,博士,研究方向:文化旅游。
