摘要
数字化进程的持续深入重塑了文旅产业的运行逻辑与边界,拓展了文旅产业在网络平台的发展空间。本文立足于布迪厄的资本理论,及其在当下数字化进程中衍生出的数字资本研究成果,结合文旅融合网络实践的典型案例与前沿探索,重点关注网络文旅场域中数字资本的生成与转化机制。文旅数字资本的生成机制可分为以文旅主体资源为主的内生型数字资本、依托社会关系的外入型数字资本,以及以媒介化创意为特征的延展型数字资本,三类数字资本的划分与递进体现着物理空间与媒介空间从分化到融合的趋势。文旅融合传播的数字资本转化有赖于技术动能、文本动能、场景动能与参与动能的共同作用。
The process of digitalization has reshaped the logic and boundaries of the cultural tourism industry,bringing new challenges to the integrated communication of cultural tourism.This article focuses the innovative development trend of Internet technology and cultural tourism integration.Based on Bourdieu's capital theory and the theoretical achievements related to digital capital,it combines various communication cases of cultural tourism integration,and explores the generation and transformation mechanism of digital capital in.the practice of cultural tourism integrated communication.The generation mechanism of digital capital in the cultural tourism field can be divided into endogenous digital capital based on the resources of cultural tourism,external digital capital relying on social relations,and extended digital capital characterized by mediated creativity.The division and progression of quasi-digital capital reflects the continuum of physical space and media space from differentiation to fusion.The digital capital transformation of the integrated communication of culture and tourism depends on the combined effect of technical innovation,text co-creation,scene integration and user participation.
作者
白晓晴
姜俣
Bai Xiaoqing;Jiang Yu
出处
《中国新闻传播研究》
2022年第6期248-260,共13页
China Journalism and Communication Journal
关键词
文旅融合
数字资本
网络实践
cultural and tourism integration
digital capital
network practice
作者简介
白晓晴,中国传媒大学电视学院副教授;姜俣,中国人民大学新闻学院博士研究生
