摘要
随着互联网和信息技术的蓬勃发展,网络流行语凭借其传播快速、简洁幽默、表达新颖等鲜明特征影响受众认知,也对我国意识形态建设产生正反两方面影响。网络流行语产生、传播过程中体现的“碎片化”“多元化”和“难以管控”的特征,解构主流意识形态严整性,消解主流意识形态的权威性,冲击主流意识形态的科学性,致使主流意识形态被网络流行语遮蔽。新时代摆脱网络流行语视域下我国意识形态建设危局,需要通过加强动态预警分析、完善相关法律法规和加强媒介素养教育等调适路径,多方联动,齐力共举,实现表达方式与价值逻辑的融合统一。
With the rapid development of Internet and information technology,the network catchwords,with its distinctive characteristics of rapid dissemination,concision,humor,and novel expression affect the audience's cognition,and also have positive or negative effect on China's ideological construction.The characteristics of"fragmentation","diversification"and"difficult to control"in the process of the emergence and dissemination of network catchwords deconstruct the strictness of the mainstream ideology,dispel the authority of the mainstream ideology and impact the scientific nature of the mainstream ideology,resulting in the mainstream ideology being covered by network catchwords.In the new era,to get rid of the critical situation of China's ideological construction from the perspective of network catchwords,we need to strengthen the dynamic early warning analysis,improve the relevant laws and regulations,to strengthen the media literacy education and other adjustment paths,and achieve the integration of expression and value logic through multi-party joint efforts.
作者
张茂杰
徐鹏
ZHANG Maojie;XU Peng(School of Marxism,Shijiazhuang Tiedao University,Shijiazhuang 050043,China;Department of Mechanical and Traffic Engineering,Shenyang Institute of Science and Technology,Shenyang 110167,China)
出处
《兰州工业学院学报》
2023年第1期123-126,共4页
Journal of Lanzhou Institute of Technology
基金
国家社会科学基金青年项目(16CKS035)
2020年度河北省高校人文社会科学青年项目(SQ201120)
石家庄铁道大学研究生创新资助项目(YC2021050)
2022年度河北省教育厅重点项目(SD2022059)。
关键词
网络流行语
意识形态建设
调适路径
network catchwords
ideological construction
adjustment path
作者简介
张茂杰(1994-),男,河北邢台人,硕士生。
