摘要
在目前以国内大循环为主体、国内国际双循环相互促进的新发展格局的关键时期,满足广大群众的消费需求是创新发展的出发点与落脚点。随着创新驱动发展战略的深入实施,绿色食品的供给者与消费者表现出不同的行为特征。文章引入政府激励的相关要素,在完全竞争市场及有限理性假设下,构建绿色食品供给者和消费者两类行为主体之间的演化博弈分析模型,探究双方的相互作用及不同情形下两者做出何种策略选择行为及不同状态下演化博弈的均衡解。最后,根据研究结论,从政府、产业、消费者角度提出相应建议。
In the critical period of the new development pattern,which is dominated by the domestic big circulation and mutually promoted by domestic and international double circulation,meeting the consumption demand of the masses is the starting point and foothold of innovative development.With the in-depth implementation of the innovation-driven development strategy,the suppliers and consumers of green food show different behavior characteristics.In this paper,the relevant elements of government incentives are introduced,and under the assumption of perfect competition market and bounded rationality,an evolutionary game analysis model between the two types of behavior subjects of green food suppliers and consumers is established to explore the interaction between the two parties,which kind of strategic choice they make under different circumstances,and the equilibrium solution of the evolutionary game under different conditions.Finally,according to the research conclusions,corresponding suggestions are put forward from the perspectives of government,industry and consumers.
作者
赵莉
赵慧
王彪
ZHAO Li;ZHAO Hui;WANGBiao(College of Business,Harbin University of Commerce,Harbin 150028,China)
出处
《中国调味品》
CAS
北大核心
2023年第3期204-209,共6页
China Condiment
基金
2019年度黑龙江省哲学社会科学规划项目“黑龙江省绿色食品产业升级测度与路径研究”(19JYD194)。
关键词
绿色食品供给者
绿色食品消费者
创新
演化博弈
suppliers of green food
consumers of green food
innovation
evolutionary game
作者简介
赵莉(1979-),女,黑龙江大庆人,教授,博士,研究方向:企业管理、产业经济;王彪(1963-),男,黑龙江海伦人,教授,硕士,研究方向:统计学;通信作者:赵慧(1997-),女,满族,黑龙江五常人,硕士,研究方向:企业管理。
