摘要
伴随全媒体深度融合时代的到来,数字乡村的发展迎来新机遇。该文以广州市从化区凤二村的客家非遗文化为例,通过党建与非遗文化引领,产业带动,凝聚政府、高校、企业、当地村民、媒体和非遗传承人等多方力量,通过创建融媒体传播矩阵将非遗资源转化为文化资产、经济资本,扶持地方特色产业发展,促成新的文创产业输出,激发乡村内生动力,创新扶贫方式。希望该研究能为促进乡村非遗传承、文化重塑和产业升级,推动乡村振兴提供策略借鉴。
With the advent of the era of deep integration of all media,the development of digital villages has ushered in new opportunities.Taking the Hakka intangible cultural heritage in Feng’er Village,Conghua District,Guangzhou City as an example,this paper,through the guidance of the Party building and intangible cultural heritage culture,and the industrial drive,gathers the strength of the government,universities,enterprises,local villagers,media,inheritors of intangible cultural heritage and other forces and,through the creation of media convergence communication matrix,converts intangible cultural heritage resources into cultural assets and economic capital,supports the development of local characteristic industries,promotes the output of new cultural and creative industries,stimulates the endogenous power of the countryside,and innovates ways to help the poor.It is hoped that this study can provide strategic reference for promoting rural intangible cultural heritage inheritance,cultural remodeling and industrial upgrading,and promoting rural revitalization.
出处
《智慧农业导刊》
2023年第5期120-123,共4页
JOURNAL OF SMART AGRICULTURE
基金
广东工贸职业技术学院2022年校级科研项目(2022-SKJ-04)。
关键词
融媒体
非遗文创设计
品牌文化
产教融合
乡村振兴
media convergence
cultural and creative design of Intangible Cultural Heritage
brand culture
integration of industry and education
rural revitalization
作者简介
第一作者:黄诗媛(1989-),女,硕士,助理讲师。研究方向为市场营销、国际贸易;通信作者:陈秋娜(1979-),女,硕士,讲师。研究方向为新媒体营销、网店运营。
