摘要
色彩是书籍封面设计的重要部分,色彩本身具有重感。本研究从色度学出发,运用符号学的分析方法,提取封面配色,建立计算模型,运用系谱毗邻轴探究畅销书籍封面的色彩重量与色彩重量差的规律,以及不同类型图书的在重感配色方式上的特性。研究发现:封面用色助力书籍形成有效的视觉信息传达,形成了多样化的封面设计风格;不同类型的畅销书籍封面,其色彩重量和重量差有不同的聚集范围,但都相对平衡;畅销书籍的重感配色与书籍内容和受众相关。
Color is an important part of book cover design,the color itself has the weight sense.Based on the colorimetry theory,this research uses the semiotic analysis method to extract the cover color matching,establishes the calculation model,and uses paradigm and syntagm to explore the rule of the color weight and the color weight difference of the best-selling book covers,as well as the characteristics of different types of books in weight sense of color matching mode.The results show that the use of color on the cover helps books to form effective visual information transmission,and forms a variety of cover design styles;The color weight and weight difference of different types of best-selling book covers have different aggregation ranges,but they are relatively balanced;The color weight matching of best-selling books is related to the content of the book and the audience.
作者
彭鑫雨
Peng Xinyu(Beijing Jiaotong University)
出处
《流行色》
2023年第1期5-7,共3页
Fashion Color
关键词
畅销书籍
封面设计
色彩重量
配色重感
Best-selling books
cover design
color weight
color weight matching
作者简介
彭鑫雨(1999-),女,汉,河北保定人,硕士研究生,北京交通大学,研究方向:视觉传达设计。
