摘要
保罗·莱文森的媒介进化论主要从感知维度对媒介发展演进规律进行了论述,认为媒介进化是一种人性化趋势模型,是一个更多复制前技术时代传播环境的过程。但若仅从感知维度的路径,媒介技术发展到XR (扩展现实)阶段就几乎已到达终点。媒介进化还需结合权力维度进行考察,人类传播史经过了从自然传播平权、中心化媒介集权到网络社会数字赋权的漫长历程,权力的回归与感知的平衡共同统一于人性化趋势之中。当前,Web3.0媒介的“去中心化”价值观和平权结构设想为媒介进化注入了新的驱动力,也为媒介进化论研究开启了新的视野。
Paul Levinson’s theory of the evolution of media focuses on the perceptual dimension, which is an anthropotropicmodel and a process that replicates more of the communication environment of the pre-technological era.However, the development of media technology has almost reached the end of the XR(Extended Reality) stage if we take the path of the perception dimension alone. Media evolution also needs to be examined in the context of the power dimension. The history of human communication has gone through a long process from natural communication equalization, media centralization to digital empowerment in network society, and the return of power and the balance of perception are united in the trend of humanization. At present, the "decentralized" values and egalitarian structure of Web 3.0 media envisage a new driving force for media evolution and open up new horizons for research on the media revolution theory.
作者
唐俊
Tang Jun(School of Journalism,Fudan University)
出处
《新闻界》
CSSCI
北大核心
2023年第1期47-56,共10页
Journalism and Mass Communication
关键词
媒介进化论
感知维度
权力维度
WEB3.0
平权结构
theory of the evolution of media
perceptual dimension
power dimension
Web3.0
egalitarian structure
作者简介
唐俊,复旦大学新闻学院研究员,上海200433。
