摘要
乡村振兴离不开返乡创业,社会网络已成为农民工返乡创业成功的关键。基于2019年全国2139家返乡创业企业调查数据,将社会网络分为强、弱关系网络两个维度,研究了农民工的社会网络对其返乡创业企业经营绩效的影响。研究表明:(1)整体上看,农民工的强、弱关系网络均能显著提升其返乡创业企业的经营绩效,但两者对企业经营绩效的影响强度存在差异。(2)异质性分析发现,农民工的强关系网络对生存型返乡创业企业经营绩效的提升更为显著,弱关系网络对发展型和价值型返乡创业企业经营绩效的提升更为显著;在东中西部地区,农民工的弱关系网络对返乡创业企业的经营绩效均具有显著正向影响,而强关系网络对中部地区返乡创业企业经营绩效的正向影响明显;农民工的弱关系网络对第二、三产业的返乡创业企业经营绩效的提升作用更显著。(3)机制分析发现,创新精神是农民工社会网络促进返乡创业企业经营绩效提升的作用机制。因此,建议地方政府搭建促进返乡创业者相互交流的平台,努力实现返乡创业者强弱关系的双重嵌入,积极扩大返乡农民工的社会网络,同时要注重培养返乡创业者的创新精神,进而提升返乡创业企业的经营绩效,实现高质量发展。
Rural revitalization cannot be separated from returning home to start a business,and the social capital accumulation of entrepreneurs has become the key to the success of returning home entrepreneurs. Based on the survey data of 2,139 returning start-ups in 2019,this paper divides social capital into two dimensions of strong and weak relationship network by using ordered Logistic model and mediating effect model,and studies the impact of social capital on the business performance of returning startups.The results show that both strong and weak relationship networks can significantly improve the business performance of return-home start-ups on the whole. Heterogeneity analysis shows that strong relationship network has a more significant effect on the business performance of survivable returning entrepreneurs,while weak relationship network has a more significant effect on the business performance of development-oriented and value-oriented returning entrepreneurs. Weak relationship network has a significant positive impact on the business performance of returning start-ups in the eastern and central regions,while strong relationship network has a significant positive impact on the business performance of returning start-ups in the central region. Moreover, weak relationship network has a more significant effect on improving the business performance of returning start-ups in the second and third industries. In addition, The mechanism analysis shows that innovation spirit is the mechanism of social capital promoting the improvement of business performance of returning start-ups. Therefore, it is suggested that the government should build a platform to promote the communication between returning entrepreneurs,striving to achieve the dual embedding of the strong and weak relationship between returning entrepreneurs,and attach importance to cultivating the innovative spirit of returning entrepreneurs.
作者
王轶
王香媚
WANG Yi;WANG Xiangmei
出处
《华中农业大学学报（社会科学版）》
CSSCI
北大核心
2023年第1期120-132,共13页
Journal of Huazhong Agricultural University(Social Sciences Edition)
基金
国家社会科学基金重点项目“乡村振兴战略下返乡劳动力创业质量研究”(18AJL016)。
关键词
乡村振兴
农民工
社会网络
返乡创业
经营绩效
rural revitalization
migrant worker
social capital
return home to start a business
business performance
