摘要
促进平台经济健康和可持续发展是数字中国战略背景下发展数字经济的需要。在线旅游平台是平台经济的重要组成部分。结合江西在线旅游平台发展的实践发现,在线旅游平台对文旅产业的赋能效应体现在增强智慧化供给能力、满足个性化旅游需求和提升数字化治理效能3个方面。但是,在发展过程中也面临着有效资本投入不足、搭建标准尚未统一和治理能力掌握不够的现实问题。为了更好应对发展中存在的问题,要从营造良性竞争环境、增强平台发展后劲和规范未来发展路径3个方面入手,促进在线旅游平台规范健康发展。
Promoting the healthy and sustainable development of the platform economy is the need to develop the digital economy in the context of the digital China strategy.Online tourism platform is an important part of platform economy.Combined with the practice of Jiangxi online tourism platform development,it is found that the empowerment effect of the online tourism platform on the cultural tourism industry is reflected in three aspects:enhancing the intelligent supply capacity,meeting the personalized tourism demand and improving the efficiency of digital governance.However,in the process of development,there are also practical problems such as insufficient effective capital investment,inconsistent construction standards and insufficient governance capacity.In order to better deal with the problems existing in the development,we should promote the standardized and healthy development of the online tourism platform from three aspects:creating a healthy competitive environment,enhancing the sustainability of the platform development and standardizing the future development path.
作者
徐蒙
徐平平
方娜
Xu Meng;Xu Pingping;Fang Na
出处
《企业经济》
北大核心
2022年第10期92-100,共9页
Enterprise Economy
基金
江西省社会科学院年度课题项目“数字中国战略下江西平台经济发展问题研究”(项目编号:21QN09)。
关键词
在线旅游平台
赋能效应
现实问题
突破路径
online tourism platform
empowerment effect
practical problems
breakthrough path
作者简介
徐蒙,江西省社会科学院助理研究员,研究方向为文化旅游;徐平平,江西省社会科学院研究实习员,研究方向为数字文旅;方娜,江西省社会科学院助理研究员,研究方向为数字法治与地方治理。(江西南昌33006)。
