摘要
体育旅游市场的融合发展和2022年北京冬奥会都为我国冰雪体育旅游的大发展带来了契机。云计算、大数据、物联网等新型数字技术的快速发展为体育旅游的转型升级提供了技术准备,为我国冰雪体育旅游市场的既有问题提供了新的解决方案。基于市场需求—数字技术二元驱动模式,以数字技术作为冰雪体育旅游转型的“助推器”破解我国冰雪体育旅游发展中的现实困境,构建了数字技术在冰雪体育旅游领域应用的基本技术框架。利用数字技术可实现对冰雪体育游客的定制服务,丰富冰雪体育旅游的参与形式和提升冰雪体育旅游的管理能级,并有针对性地提出提高政府服务与监管能力、建立冰雪体育旅游数据库、完善基础设施的投资建设、深度开发“冰雪+”新产品的政策建议。
The integrated development of the sports tourism market and the 2022 Beijing Winter Olympics have brought opportunities for the development of the ice and snow sports tourism in China.The rapid development of new digital technologies such as cloud computing,big data,and the Internet of Things not only prepares technically for the transformation and upgrading of sports tourism,and but also provides new solutions to the existing problems in China's ice and snow sports tourism market.Based on the dual drive model of market demand and digital technology,taking digital technology as the"booster"for the transformation of ice and snow sports tourism to resolve the practical dilemma in the development of ice and snow sports tourism in China,this study constructs the basic technical framework for the application of digital technology in the field of ice and snow sports tourism.The use of digital technology helps to realize customized services for ice and snow sports tourists,enrich the forms of participation in ice and snow sports tourism,and improve the management of ice and snow sports tourism.Accordingly this study puts forward policy suggestions on improving government service and supervision capabilities,establishing ice and snow sports tourism database,improving infrastructure investment and construction,and promoting in-depth development of new"ice and snow+"products.
作者
林章林
柳宗辉
刘元梦
张思帆
LIN Zhanglin;LIU Zonghui;LIU Yuanmeng;ZHANG Sifan(School of Economics and Management,Shanghai University of Sport,Shanghai 200438,China)
出处
《体育科研》
2022年第4期55-61,共7页
Sport Science Research
关键词
冰雪体育旅游
数字赋能
智慧旅游
ice and snow sports tourism
digital transformation
smart tourism
作者简介
第一作者:林章林,男,博士,副教授,硕士生导师。主要研究方向:体育旅游。E-mail:zllin2011@163.com。
