摘要
步入新发展阶段,构建、完善发展机制是推进新发展格局下体育产业高质量发展与增进民生福祉的关键抓手与有效途径。从新发展格局下体育产业发展机制的总体理论内涵出发,依照规模由小到大、由国内市场至国外市场的变化特征,针对创新驱动、区域协调、跨界融合、监管保障与开放合作5个维度发展机制的运行方式与作用机理进行探讨。在此基础上,面对理想的新发展格局下体育产业发展目标,挖掘剖析各子机制所存的现实困境与问题症结,针对企业数字化转型意愿不强、区域内产业结构趋同、“体育+”融合产品同质化、监管隐性行政壁垒掣肘与出口体育用品低端化等制约障碍,具体应从推动中小体育企业“先业务数字化、后数字化业务”入手,兼并创新人才培养推进整体数字化转型;以城市为节点,以都市圈、城市群为核心枢纽,削弱原有行政中心的“虹吸效应”,促进区域间体育产业协作共赢;通过技术、产品、市场与业态4个方面加强体育产业与其他产业“破圈”融合深度,进一步丰富、扩充体育产业内需供给体系;推动行政部门简政放权以破除监管行政壁垒,助力体育市场健康有序发展;培育国内体育用品企业创新能力与品牌文化,促进我国体育产业更高水平的对外开放合作等方略切入,为促进新发展格局下我国体育产业高质量发展提供理论借鉴与实践参考。
Entering a new development stage,constructing and improving the development mechanism is the key and effective way to promote the high-quality development of the sports industry and improve the well-being of people's livelihood under the new development pattern.Starting from the overall theoretical connotation of the development mechanism of sports industry under the new development pattern and according to the changing characteristics of the scale from small to large and from domestic market to foreign market,this paper discusses the operation mode and mechanism of the development mechanism in five dimensions:innovation driven,regional coordination,cross-border integration,regulatory guarantee and open cooperation.On this basis,in the face of the development objectives of the sports industry under the ideal new development pattern,excavate and analyze the practical difficulties and problem cruxes of each sub mechanism,and in view of the constraints such as the weak willingness of enterprises to digital transformation,the convergence of regional industrial structure,"sports+"integrated product homogenization,the constraints of hidden administrative barriers in supervision and the low-end export of sporting goods,Specifically,we should promote the"business digitization first and then digital business"of small and medium-sized sports enterprises,merge and cultivate innovative talents,and promote the overall digital transformation;Take the city as the node and the metropolitan area and urban agglomeration as the core hub,weaken the"siphon effect"of the original administrative center,and promote the win-win cooperation of regional sports industry;Strengthen the"broken circle"integration between the sports industry and other industries through four aspects:technology,products,market and business format,and further enrich and expand the domestic demand supply system of the sports industry;Promote administrative departments to streamline administration and delegate power,so as to break the administrative barriers of supervision and help the healthy and orderly development of the sports market;Cultivate the innovation ability and brand culture of domestic sporting goods enterprises,and promote the opening-up and cooperation of China's sports industry at a higher level,so as to provide theoretical and practical reference for promoting the high quality of China's sports industry under the new development pattern.
作者
赵泓羽
李荣日
ZHAO Hongyu;LI Rongri(Research Institute of Sport Economics,East China University of Science and Technology,Shanghai 200237,China)
出处
《山东体育学院学报》
北大核心
2022年第3期35-44,61,共11页
Journal of Shandong Sport University
基金
国家社会科学基金一般项目(编号:18BTY061)。
关键词
新发展格局
体育产业
发展机制
纾解方略
new development pattern
sports industry
development mechanism
relief strategy
作者简介
赵泓羽(1997-),男,吉林辽源人,硕士,研究方向为体育产业经济、公共体育经济、体育营销;通讯作者:李荣日(1966-),男,吉林柳河人,博士,教授,研究方向为体育产业经济、公共体育经济、体育营销。
