摘要
云南彝族传统装饰元素蕴含着该民族的文化历史、思想内涵。在当今文化全球化的发展背景下,外来文化对于中国众多少数民族文化形成了冲击与挑战。将云南彝族装饰元素应用于产品包装中,在打破传统包装设计规则理念的同时,进一步传播了彝族特色文化。本文通过元素收集、应用方式以及发展影响等几个方面,对云南彝族装饰元素在产品包装的运用进行深入剖析,进一步发觉包装设计中民族文化的价值取向以及民族特征,从而形成民族元素在现代包装设计的创新发展路径。
The traditional decorative elements of the Yi ethnic group in Yunnan contain the cultural history and ideological connotations of the ethnic group,and in the context of today’s cultural globalisation,foreign cultures have posed an impact and challenge to many of China’s minority cultures.The application of Yunnan Yi decorative elements to product packaging breaks the rules of traditional packaging design while further spreading the culture of the Yi people.This paper provides an in-depth analysis of Yunnan Yi decorative elements in product packaging through the collection of elements,their application methods and development influences,in order to further discover the value orientation and ethnic characteristics of ethnic culture in packaging design,thus forming an innovative development path for ethnic elements in modern packaging design.
作者
谭玉琳
温丰泽
TAN Yulin;WEN Fengze(Yunnan Normal University,Kunming 650500,China)
出处
《鞋类工艺与设计》
2022年第2期72-74,共3页
SHOES TECHNOLOGY AND DESIGN
关键词
彝族装饰元素
包装设计
图案
yi decorative elements
packaging design
patterns
作者简介
谭玉琳(1991-),女,硕士,讲师,研究方向:设计学及交叉学科,1076759253@qq.com.
