摘要
目的探析传统纹样在产品包装设计中展现的视觉装饰效果及民族文化情感的创新应用。方法以市场需求、消费者审美理念为依托,通过传统纹样承载的文化理念、情感意寓所带给产品包装设计的装饰效果、民族文化意寓及表现手法,结合案例分别从传统纹样在产品包装设计中的应用目的、应用方式及应用手法3个角度分析,将传统纹样的民族性通过现代设计手法进行商业价值探求,以适用当代设计需求。结论产品包装设计的目的是促进产品销售,现代产品包装设计从实用的功能主义逐渐转向了满足消费者心理的情感需求设计,意味着产品包装设计在兼顾商品保护、信息展示等基础功能之外,还需深化产品的文化价值。传统纹样的融入赋予了产品包装新的视觉表现形式和民族情感共鸣,与消费者建立情感与文化的认同以促进产品销售。
To explore the visual decoration effects of traditional patterns in product packaging design and the innovative application of national cultural emotions.Based on the market demand and consumer aesthetic concepts,the visual decoration effects,national cultural implication and expression methods of product packaging design through the cultural concepts and emotional meanings carried by traditional patterns are combined with cases from traditional patterns in product packaging.The application purpose,application method and application technique in the design are analyzed from three perspectives,and the nationality of traditional patterns is explored through modern design methods to meet the needs of contemporary design.The purpose of product packaging design is to promote product sales.Modern product packaging design has gradually shifted from practical functionalism to design that meet the emotional needs of consumers’psychology,which means that product packaging design should not only take into account basic functions such as product protection and information display,but also deepen the cultural value of products.The integration of traditional patterns gives product packaging new visual expressions and national emotional resonance,and establishes emotional and cultural identity with consumers to promote product sales.
作者
周艳
向诗文
ZHOU Yan;XIANG Shi-wen(Wuhan University of Technology,Wuhan 430070,China)
出处
《包装工程》
CAS
北大核心
2021年第8期334-339,共6页
Packaging Engineering
关键词
包装设计
传统纹样
文化
情感
融合
packaging design
traditional patterns
culture
emotion
fusion
作者简介
周艳(1972-),女,湖北人,硕士,武汉理工大学教授,主要研究方向为动画与数字媒体艺术;通信作者:向诗文(1994-),女,湖北人,武汉理工大学硕士生,主攻动画与数字媒体艺术。
