摘要
互联网产生的“现象级”传播已经渗透到社会的多个领域,给多个行业带来了发展机遇。文章介绍了图书馆公众品牌建设的背景及意义,从热门事件分析了社交媒体视角下的图书馆公众品牌建设,总结了“现象级”传播方式对全民阅读工作的启示和思考,提出在坚持正确价值取向的基础上,通过精心精准策划加强个性化服务的方式方法,建立读者与图书馆之间的双向互动,为读者提供更加优质的交流和服务。
The phenomenon level communication generated by the Internet has brought development opportunities to many industries,and has penetrated into many fields of society.This article introduces the background and significance of library public brand construction,analyzes the library public brand construction from the perspective of social media from popular events,summarizes the inspiriation and reflection of’phenomenon level’communication to the work of the national reading,and puts forward some methods to strengthen personalized service through elaborate and precise planning on the basis of adhering to the correct value orientation,so as to establish two-way interaction between readers and libraries,and provide readers with better communication and service.
作者
刘静
LIU Jing(Henan Normal university Library,Xinxiang 453002,China)
出处
《安阳工学院学报》
2022年第3期82-84,共3页
Journal of Anyang Institute of Technology
基金
河南省教育厅2018年度人文社会科学研究一般项目“图书馆公众品牌形象‘现象级’传播方式方法研究”(2018-ZZJH-250)
2018年国家社会科学基金项目“媒介融合视阈下图书馆员职业能力发展模型及建设体系研究”(18BTQ022)。
关键词
图书馆
现象级
凝聚力
品牌意识
品牌形象
library
phenomenon level
cohesion
brand awareness
brand image
作者简介
刘静(1982-)女,硕士,河南师范大学图书馆馆员,研究方向为图书馆新媒体服务。
