摘要
谷子产品作为一种健康保健食品,受到越来越多消费者的青睐。河北省是谷子生产和消费大省,研究其居民谷子产品消费行为对引导其谷子产业发展具有重要意义。以河北省440位城乡居民为调查对象,基于计划行为理论,运用二元Logistic模型分析了影响居民谷子产品消费行为的因素。结果表明:城乡居民对谷子产品营养和保健功能、口感、外观品质的认知、谷子产品的宣传力度、产品价格、对谷子产品的了解程度、消费者性别、年龄和居住地等均对居民谷子产品消费行为具有比较明显的影响。据此,从加大高产优质谷子品种研发,支持谷子深加工企业发展,促进多元化功能性谷子产品开发等方面对河北省谷子产业高质量发展提出了对策建议。
As a product with both nutritional value and health function,millet products are favored by more and more consumers.Hebei Province is one of the important provinces whose residents produce millets and consume millet products.And it is of great significance for leading development of local millet industry to study consumption behavior of millet products.Therefore,this study is based on the survey results of 440 residents in Hebei Province.At the same time,under the guidance of planned behavior theory,this paper analyzes the factors affecting consumption behavior of millet products of residents by dual Logistic model.The results showed that:urban and rural residents'awareness of millet products'nutritional and health functions,texture,appearance quality,promotion of millet products,product prices,knowledge of millet products,consumer gender age and residence,etc.,all have a significant impact on residents'millet product consumption behavior.Accordingly,this article proposes countermeasures and suggestions for high-quality development of millet industry in Hebei Province,including increasing research and development of high-yield and high-quality millet varieties,supporting development of millet deep processing enterprises,and promoting development of diversified functional millet products.
作者
刘萌
张菀麟
董海荣
LIU Meng;ZHANG Wanlin;DONG Hairong(College of Economics and Management, Agricultural University of Hebei,Baoding 071000,Hebei)
出处
《河北农业大学学报（社会科学版）》
2021年第6期42-49,共8页
Journal of Hebei Agricultural University (SOCIAL SCIENCES)
基金
河北省二期现代农业产业体系杂粮杂豆产业经济研究(编号:HBCT2018070301)
河北省社科基金:“河北省特色农产品优势产业发展研究”(编号:HB18GL050)。
作者简介
第一作者:刘萌(1997-),女,硕士研究生,研究方向为农林经济管理,E-mail:179659251@qq.com;通信作者:董海荣(1971-),女,博士,教授,研究方向为农业产业经济、农村区域发展、农业经济理论与政策,E-mail:Donghairong321@126.com。
