摘要
考虑新能源汽车的补贴政策和消费者环境偏好两个因素,建立不同情形下的博弈模型,并分析补贴门槛和消费者环境偏好程度对竞争新能源车企产品研发、利润和环境的影响。研究发现:相应于不同的政府补贴门槛,存在3种新能源车企产品研发竞争均衡策略:无新能源车企研发高绿色度产品、仅一个新能源车企研发高绿色度产品,以及两个新能源车企均研发高绿色度产品;当补贴门槛较高时,补贴政策不会影响新能源车企的产品研发行为;此外,与无补贴相比,政府补贴在一定条件下会减少两个新能源车企的利润,同时增加产品对环境的影响。
This study considers two factors including new energy vehicles subsidy policy and consumers’environmental preferences and establishes game models in different situations.The impact of subsidy threshold and consumers’environmental preferences on product development,profits,and environmental impacts of competitive new energy vehicles companies are then analyzed.The study shows that,corresponding to different thresholds of government subsidies,there are three new strategies for the product development and competition equilibrium of the energy vehicles companies:no new energy vehicles companies develop high-green products,only one new energy vehicles company develops high-green products,and two new energy vehicles companies develop high-green products.In addition,if the subsidy threshold is high,the subsidy policy will not affect the product development behavior of new energy vehicles companies.Moreover,compared with non-subsidy,government subsidies will reduce the profits of the two new energy vehicles companies,while increasing the impact of products on the environment under certain conditions.
作者
刘静
聂佳佳
袁红平
LIU Jing;NIE Jiajia;YUAN Hongping(Southwest Jiaotong University,Chengdu,China;Guangzhou University,Guangzhou,China)
出处
《管理学报》
CSSCI
北大核心
2021年第8期1245-1254,共10页
Chinese Journal of Management
基金
国家自然科学基金资助项目(71573216,71672153)
四川省社会科学研究规划资助重大项目(SC17ZD09)。
关键词
政府补贴
消费者环境偏好
产品研发
竞争新能源车企
government subsidies
consumers’environmental preferences
product development
competitive new energy vehicles companies
作者简介
通讯作者:袁红平(1983-),男,湖北荆州人。广州大学(广州市510006)管理学院教授、博士研究生导师。研究方向为可持续发展。E-mail:hpyuan@gzhu.edu.cn。
