摘要
科普巡展是包含多专业、多环节的复杂体系,而业界鲜有这方面的研究同时方法论缺失,为此从广东科学中心《病毒——人类的敌人还是朋友?》展览的创新实践出发,系统剖析其在观众定位、研究内容、展览设计、展教开发、巡展推广方面的经验做法,并对标国际经验,得出国内科普巡展存在质和量有待提升、重展轻教、缺乏系统规划和行业发展缓慢等问题。基于此,提出“科普巡展体系”概念及其完整的工作内容,包括展览研发设计、教育资源开发、巡展前期准备、布展实施、配套文创开发、媒体推广、巡回展出和评估等,其中各项内容相互配合、相互作用,评估工作贯穿策展过程始终,以促进我国加强建设和完善科普巡展体系。
The touring exhibition is a complex system containing multiple majors and processes,but there are few researches on it in this field,also,there is a lack of methodology.This paper aims to start from the innovative practice of the virus exhibition of"Virus-our enemy or friend?"designed by Guangdong Science Center,analyzes the experience of its audience research,content research,exhibition design,development of education resource,and promotion process,and comparing with international experience,the paper finds some problems such as the quality of the science popularization exhibition needs to be promoted,more focus on exhibition than education,the lack of system planning and slow industrial development.Based on this,the paper proposes the concept of the science popularization touring exhibition system and its complete components,including the exhibition research and design,development of the education materials,the preparation before the touring,installation,the complete cultural products development,media promotion,tour exhibition and evaluation,etc.,and different components among these coordinates and effects each other,yet the evaluation runs through the whole process,so that to enhance the establishment and improvement of the touring exhibition system in China.
作者
黄亚萍
Huang Yaping(Guangdong Science Center,Guangzhou 510006,China)
出处
《科技管理研究》
CSSCI
北大核心
2021年第14期156-162,共7页
Science and Technology Management Research
关键词
科普展览
展览研发
展览推广
科普巡展体系
science popularization exhibition
exhibition design
exhibition promotion
science popularization touring exhibition system
作者简介
黄亚萍(1976—),女,湖南衡阳人,副研究员,硕士,主要研究方向为科普教育研究与推广。
