摘要
近几年,中国乘用车市场的新车销量降低明显,且库存压力较大,其主要原因是传统营销渠道遇到瓶颈,难以有新的增长点。互联网带来的新消费方式使直播经济成为新常态下中国经济的一抹亮色,尤其是受到2020年新冠肺炎的影响,汽车直播营销成为一种新销售模式,为"后疫情"时期的汽车营销行业带来了新的发展机遇和挑战。
In recent years,the sales of new cars in China's passenger car market have dropped significantly,and inventory pressure is high.The main reason is that traditional marketing channels have encountered bottlenecks and it is difficult to have new growth points.The new consumption methods brought about by the Internet make the live broadcast economy a bright spot in China's economy under the new normal.Especially affected by the new crown pneumonia in 2020,car live broadcast marketing has become a new sales model for the automobile marketing industry in the“post-epidemic”period bringing new development opportunities and challenges.
出处
《时代汽车》
2021年第15期160-161,共2页
Auto Time
关键词
“后疫情”
汽车
直播营销
“post-epidemic”
automobile
live broadcast marketing
