摘要
众多研究表明“感知竞争”和“过去行为”对当前决策具有显著影响。文章在在经典计划行为理论的基础上,扩展“感知竞争”和“过去行为”两个潜变量,构建结构方程模型,进行公交及小汽车两种出行方式的选择意向研究。结果表明:基于扩展计划行为理论(ETPB)所建立的两个结构方程模型拟合效果均较好,能够很好地刻画居民的方式选择过程;行为态度和感知行为控制均对行为意向有显著的正向作用,而主观规范仅在公交模型中显著,对小汽车选择意向没有显著影响;对于两个扩展变量,感知竞争负向作用于行为意向,并且小汽车比公交有更大的竞争力,而过去行为对行为意向有显著的正向影响,对公交选择意向的作用已超过原始的三个变量。
On the basis of the theory of planned behavior,two latent variables,perceived competition and past behavior,were extended to construct the structural equation model,and the study on the choice intention of bus and car was carried out.The results show that the two structural equation models based on the extended planned behavior theory have good fitting effects and can describe the mode selection process of residents well.Among the original variables,behavioral attitude and perceived behavioral control have significant positive effects on behavioral intention,while the subjective norm only has significant effect in the bus model and has no significant effect on the car selection intention.For the two extended variables,perceived competition negatively affects behavioral intention,and cars are more competitive than buses.However,the past behavior has a significant positive effect on the behavioral intention,and the effect on the bus choice intention has exceeded the original three variables.
作者
袁鹏程
李鹏程
王世佳
YUAN Pengcheng;LI Pengcheng;WANG Shijia(School of Management,University of Shanghai for Science and Technology,Shanghai 200093,China)
出处
《物流科技》
2021年第6期78-84,共7页
Logistics Sci-Tech
基金
国家自然科学基金青年基金项目(71601118)。
关键词
ETPB理论
结构方程模型
方式选择意向
感知竞争
过去行为
extended theory of planned behavior
structural equation model
mode choice intention
perceived competition
past behavior
作者简介
袁鹏程(1982-),男,山西晋城人,上海理工大学管理学院,副教授,博士,研究方向:交通系统建模与分析;李鹏程(1995-),男,江苏宿迁人,上海理工大学管理学院硕士研究生,研究方向:出行行为分析;王世佳(1995-),女,山西阳泉人,上海理工大学管理学院硕士研究生,研究方向:出行行为分析。
