摘要
旅游凝视下的传统村落文化元素视觉表征研究有助于真实获取游客文化感知,对于传统村落标志性文化符号、主客关系、文化空间展示的研究具有现实意义。文章借助宏村旅游照片,应用NVivo和Ucinet软件,采用内容分析法、社会网络分析法,分析传统村落文化元素视觉表征的现状特征。研究认为,传统村落文化表征存在着物质文化与非物质文化错位与断裂的缺陷,游客与当地居民仍处于“凝视者”与“被凝视者”的关系之中。因此,传统村落的文化展示需要将非物质文化融入传统村落标志性文化符号之中,突破现有凝视关系创造良好的文化体验氛围,全方位多主体打造文化展示空间。
It's helpful to understand tourists'culture perception of traditional villages by studying cultural elements'visual representation through the lens of tourist gaze.Meanwhile,this research has practical significance to the research of characteristic cultural symbols,the relationship between subject and object,and the display of cultural space in traditional villages.In this paper,we use NVivo and Ucinet,providing content analysis and social network analysis respectively,to find out the current characteristics of cultural elements'visual representation in traditional villages.According to the research,we believe that cultural representation has the defects of dislocation and rupture between material culture and intangible culture in traditional villages,and tourists and local residents are in the relationship between“gazers”and“gazeds”as before.Therefore,it is necessary for the cultural display of traditional villages to integrate immaterial culture into the iconic cultural symbols of traditional villages,break through the existing relationship of gazing to create a good atmosphere for cultural experience,and construct the cultural exhibition space by an all-round and multi-subject way.
作者
王莹
叶云
WANG Ying;YE Yun(School of Tourism and Urban-rural Planning of Zhejiang Gongshang University,Hangzhou 310018,Zhejiang,China)
出处
《旅游研究》
2021年第3期88-98,共11页
Tourism Research
关键词
旅游凝视
视觉表征
文化展示
传统村落
tourist gaze
visual representation
cultural display
traditional village
作者简介
王莹(1965—),女,浙江上虞人,教授,硕士,硕士生导师,研究方向为旅游开发与管理;叶云(1995—),女,浙江桐乡人,2018级硕士研究生,研究方向为旅游目的地开发与管理。
