摘要
针对既有研究中对基于Agent的情感劝说过程中的动态变化因素量化不足的现状,将情感引入基于Agent的劝说行为产生模型。首先定义基于Agent的情感映射,结合层次分析法和Agent个性参数,建立基于个性化高斯混合模型(P-GMM)的Agent“个性—心情”映射模型;利用三维心情空间(PAD)和OCC模型,通过距离归一化获得修正矩阵,构建基于修正矩阵的Agent“心情—情绪”映射模型;然后结合上述两个情感映射模型,并根据Ekman情感分类,构建基于Agent的映射的情感产生模型;继而划分基于Agent的情感劝说行为,考虑Agent的心情更新和情绪衰减,构建基于Agent的映射的情感劝说行为产生模型;最后采用相应的算例,通过对比实验和灵敏度分析,检验了模型的效果,并讨论了蕴含的管理启示。
Considering extant literature's insufficient quantification of dynamic factors in Agent-based emotional persuasion,emotion was introduced into the generation model of Agent-based persuasion behavior.Agent's emotional mapping was defined,and the Personalized Gaussian Mixture Model(P-GMM)based Agent's“personality-mood”emotional mapping model was established by combining the analytic hierarchy process and the parameters of Agent's personality.The Pleasure-Arousal-Dominance(PAD)and OCC models were then used to obtain the corrected matrix through distance normalization,based on which Agent's“mood-emotion”mapping model was constructed.Combined with the above two emotional mapping models and in terms of Ekman's emotion classification,an emotion generation model based on Agent-based mapping was constructed.Furthermore,Agent's emotional persuasion behavior was classified,and the generation model of each type of the persuasion behavior was constructed by considering both Agent's mood updates and emotion attenuation.A numerical example was constructed to test the effects of the proposed models and the managerial insights were discussed through comparative experiments and sensitivity analysis.
作者
伍京华
叶慧慧
李岩
WU Jinghua;YE Huihui;LI Yan(School of Management,China University of Mining and Technology(Beijing),Beijing 100083,China)
出处
《计算机集成制造系统》
EI
CSCD
北大核心
2021年第4期1188-1200,共13页
Computer Integrated Manufacturing Systems
基金
国家自然科学基金资助项目(71972177,71502170)
中央高校基本科研业务费专项资金资助项目(2020YJSGL04)。
关键词
Agent情感映射
情感产生
劝说风格
情感劝说行为
产生模型
Agent's emotional mapping
emotion generation
persuasion style
emotional persuasion behavior
generation model
作者简介
伍京华(1978-),男,江西高安人,副教授,博士,博士生导师,中国人工智能学会终身会员,CCF高级会员,研究方向:商务智能、管理信息系统、决策支持系统、基于Agent的理论与方法等,E-mail:uwhua@163.com;叶慧慧(1995-),女,河北邯郸人,硕士研究生,研究方向:管理信息系统、商务智能,E-mail:694584330@qq.com;通信作者:李岩(1980-),男,河南郑州人,讲师,博士,研究方向:电子商务,E-mail:liyan@cumtb.edu.cn。
