摘要
在信息技术高速发展的时代背景下,媒体融合战略已成为当前媒体发展的主流趋势,其工作成效直接关系到高校意识形态工作的巩固和发展。通过分析融媒体赋能高校宣传思想工作的价值表征以及媒体融合对高校宣传思想工作带来的挑战,提出融媒体时代高校宣传思想工作的建构对策。
With the rapid development of information technology,convergence media strategy is very popular for the current media development.Its effectiveness affects directly the consolidation and development of ideological work in colleges and universities.As the convergence media develops,great challenges have been brought about to the publicity and ideological work of colleges and universities.And thus,with current situation,the way to timely update the publicity work concept,integrate platform resources,optimize the publicity content,integrate the publicity team and increase technical input become the great problem to be solved urgently.Through the analysis of the value of convergence media to empower the publicity and ideological work of colleges and universities,and through that of the challenges brought about by it to the publicity and ideological work of colleges and universities,in this paper,construction methods are proposed for the publicity and ideological work of colleges and universities in the era of convergence media.
作者
许倩倩
黄小龙
XU Qianqian;HUANG Xiaolong(Publicity Department of Fujian University of Technology, Fuzhou Fujian 350118)
出处
《淮南职业技术学院学报》
2021年第2期38-41,共4页
Journal of Huainan Vocational Technical College
基金
2020年度省中青年教师教育科研项目(项目编号:JAS20185)
福建工程学院社会科学青年基金项目(项目编号:GY-S19062)。
关键词
融媒体时代
高校宣传思想工作
媒体融合
media convergence era
university publicity and ideological work
media convergence
作者简介
许倩倩(1991-),女,福建莆田人,硕士,助教,研究方向为学生思想政治教育。
