摘要
神话的实质是任一时代被社会高度自然化的知识。神话作用于公共舆论的形成,通过对现实事件片面化的叙事建构影响公众的认知与评价。在形塑公共舆论的神话中,英雄神话与反英雄神话是两种重要类型,英雄叙事与反英雄叙事作为两者的能指为神话意义的生成提供理据。其中,英雄叙事强调集体主义精神与规则意识,具有维护主流价值、号召舆论响应的仪式整合作用;反英雄叙事依托于"弱者抗争"的情节母题,主张"道义高于秩序",英雄神话的知识失灵与利益冲突之下的现实需求成为舆论对反英雄叙事的认同逻辑。面对神话影响舆论的现实性与必然性,对公共舆论的引导不仅要从培育公共理性着手,更要以针对性的叙事策略突破人们的片面化感知,打破以反英雄神话为代表、与主流价值相悖的神话意义之运作。
The essence of myth is the knowledge that is highly naturalized by society at any age.Myth plays a role in the formation of public opinion and influences the public cognition and evaluation through the one-sided narrative construction of realistic events.In the myth of shaping public opinion,hero myth and anti-hero myth are two important types. As their signifiers, heroic narrative and anti-heroic narrative provide the basis for the generation of mythological meaning.Among them,hero narration emphasizes collectivism spirit and rule consciousness,and has the ritual integration function of maintaining mainstream value and calling public opinion response.The anti-hero narrative relies on the plot motif of "the weak struggle" and advocates "morality is superior to order".The knowledge failure of heroic myth and the realistic demand under the conflict of interest have become the logic of public opinion’s identification of anti-heroic narrative.Facing the reality and inevitability of myth’s influence on public opinion, the guidance of public opinion should not only start from cultivating public rationality, but also break through people’s one-sided perception with targeted narrative strategies and break the operation of myth meaning represented by anti-hero myth which is contrary to the mainstream value.
作者
郑宏民
Zheng Hongmin(School of Journalism,Communication University of China)
出处
《新闻界》
CSSCI
北大核心
2021年第4期73-82,共10页
Journalism and Mass Communication
作者简介
郑宏民,中国传媒大学新闻学院博士研究生,北京100024。
