摘要
在政府给予绿色补贴的情况下,考虑企业销售努力对绿色供应链决策的影响。以一个制造商和零售商构成的二级绿色供应链为研究对象,建立制造商主导和零售商主导的不同权力结构下的绿色供应链决策模型。通过对比分析不同模型决策,进一步采取算例分析进行验证,为企业实施绿色供应链管理提出相关建议。研究结果表明:政府绿色度补贴系数改变了产品绿色度、批发价格、销售努力、零售商利润、制造商利润以及供应链总体的利润;销售努力的投入会影响产品的批发价格以及零售商利润;无论是否考虑销售努力,集中决策下,供应链的效率总是大于分散决策下的效率;零售商主导的分散决策下,供应链效率高于制造商主导时的供应链的效率。
In the case of government green subsidies,the influence of enterprises'sales efforts on green supply chain decision-making is considered.Taking a two-echelon green supply chain consisting of a manufacturer and retailer as the research object,and the green supply chain decision-making model under different power structures of manufacturer and retailer is established.Through the comparative analysis of different decision-making models,and further verification by example analysis,relevant suggestions are proposed for enterprises to implement green supply chain management.The result of research shows that:Government subsidies for greenness will change product greenness,wholesale prices,sales efforts,retailer’s profits,manufacturer’s profits and the overall profit of the supply chain;The input of sales effort will affect the wholesale price of products and the profits of retailers;Regardless of whether sales efforts are considered,the efficiency of the supply chain under centralized decision-making is always greater than that under decentralized decision-making;The efficiency of the supply chain under the decentralized decision led by the retailer is higher than that under the manufacturer’s leadership.
作者
张鑫月
何建佳
何静
ZHANG Xin-yue;HE Jian-jia;HE Jing(Business School,University of Shanghai for Science and Technology,Shanghai 200093,China;College of Economics and Management,Shanghai Ocean University,Shanghai 201306,China)
出处
《科技和产业》
2021年第3期76-85,共10页
Science Technology and Industry
基金
国家自然科学面上项目(71871144)。
作者简介
张鑫月(1997-),女,江苏南通人,上海理工大学管理学院,硕士研究生,研究方向为供应链管理;通信作者:何建佳(1981-),男,湖南道县人,上海理工大学管理学院,副教授,博士,硕士研究生导师,研究方向为管理科学、供应链管理;何静(1972-),女,山东济宁人,上海海洋大学经济管理学院,教授,博士,研究方向为供应链管理、企业供需网。
